Industry Report

Pay TV and VOD market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Pay TV and VOD market in Poland

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Pay TV, VoD and multimedia
Country: Poland

This is the only compendium of knowledge on the pay-TV and VOD market in Poland. The report is a unique analysis of demand and supply in the industry. It also presents original development forecasts for the pay TV and VOD market in 2023-2028 in terms of volume, value, and division into individual technologies and market segments. Important elements of the analysis are the results of our own B2C research on VOD services in Poland and information obtained from interviews with the biggest players in the industry.

The package includes an Excel file with the most important data from the report, allowing you to analyze/aggregate the data yourself, and a executive summary of the report presented as a PowerPoint presentation with charts/graphics.


What is the content of the report?

  • Unique market analysis and forecasts for the development and potential of the pay-TV services market in 2023-2028, also broken down by technologies used.
  • Detailed discussion of the situation on the VOD/OTT market and profiles of major players.
  • The number of subscribers to pay-TV services in Poland and the number of users of VOD services by free and paid access and the model of access to the service (SVOD, TV VOD, tVOD).
  • Detailed analysis of the SVOD subscription market - the number and value of subscriptions by individual SVOD services, the penetration of households with SVOD services, the phenomenon of overlapping (the number of subscriptions per household) and sharing SVOD subscriptions, the number and value of HBO GO subscriptions in the operator's channel, market analysis in terms of the debut of new players, ARPU from the service.
  • The number of households in Poland using VOD, broken down by AVOD and SVOD.
  • Structure of households with pay VOD, by individual models of access to VOD.
  • The value of the pay-TV and VOD services market in Poland and the dynamics of the industry.
  • Assessment of the impact of a pandemic on the pay TV and VOD/SVOD market in Poland.
  • Analysis of the competitiveness of VOD services in relation to pay TV services, including the cord-cutting trend.
  • International benchmarks, allowing to relate the situation in Poland to global and regional trends.
  • Major trends on the VOD/SVOD and pay-TV market.
  • Analysis of VOD and OTT offer and service portfolio of pay-TV operators.
  • Value and volume shares of individual operators in the pay TV market.
  • Results of PMR's proprietary B2C research on VOD services in Poland.
  • Areas of potential and major threats in the industry.

Why to buy the report?

  • It is a reliable, unique compendium on the pay-TV and VOD services market in Poland.
  • The report provides PMR's hard data on the value and dynamics of the market and allows to follow current market trends
  • It enables to assess the potential of the market in its various segments
  • Helps identify market risk factors
  • Provides unique knowledge of business opportunities in the VOD/OTT and DVB-T market and can support investment planning
  • Allows to assess the competitiveness of the market and the balance of power of the players present on it
  • Includes authors' forecasts and experts' opinions, facilitating decision-making

Who benefits from the analysis?

Executives, decision-makers from marketing and sales departments, representing

  • telecommunications operators with different specializations and activity segments,
  • cable TV networks,
  • local suppliers offering Internet access (ISP),
  • suppliers of telecommunications and network equipment,
  • companies from the energy sector,
  • domestic and foreign financial institutions (banks, brokerage houses, investment funds, insurers),
  • companies organizing events broadcast on pay-per-view television,
  • manufacturers and distributors of audiovisual and computer equipment.
Table of Contents
  • Overview of the pay TV and VOD market in Poland  
  • Pay TV and VOD market Pay TV market value and change   Number of subscribers and market structure of pay TV Major trends and developments in the pay TV market Development of the DVB-T television   Content and programme offer   Prices on the pay TV market   VOD services   Findings of PMR's B2C survey on VOD services in Poland  

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: Pay TV, VoD and multimedia
Country: Poland

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Get index, sample pages and additional data:

Index and sample pages

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