Industry Report

Online retail market in Poland 2021

E-commerce market analysis and development forecasts for 2021-2026

This product is also available in Polish

Online retail market in Poland 2021

E-commerce market analysis and development forecasts for 2021-2026

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: e-commerce
Country: Poland

The latest edition is a response to the recent developments in the commerce sector. As a result of the aftermath of the COVID-19 epidemic, the development of online sales has seen rapid changes. Technological solutions that enable online sales and synergies between retail chains and e-stores have completely changed the image of the Polish commerce scene. The proposed product is a detailed analysis of the latest trends, changes that have occurred, and strategies of the largest players on the market.


What is the content of the report?

  • Market value forecast to 2026, with detailed analysis of six segments:
    • Groceries,
    • Cosmetics,
    • Clothing and footwear,
    • DIY, furniture and home furnishings,
    • Toys and children's goods,
    • Electronics, household appliances and electronics,
  • Market value and segment breakdown of online stores and shopping platforms sales
  • Analysis of key players in the market and in each segment
  • Analysis of key trends and factors influencing the market
  • Cross-border e-commerce shopping data
  • Study of consumer shopping habits in each market segment and online
  • Results of two surveys:
    • consumer survey conducted on a targeted group of Poles,
    • B2B survey of e-commerce store managers,
  • Value and forecasts for the m-commerce market
    • shopping via smartphone,
    • paid applications,

Why to buy the report?

  • Provides a comprehensive analysis of the e-commerce market, including detailed analysis of six selected product segments
  • All data and forecasts include the impact of the COVID-19 outbreak on the sector
  • Includes results from two original studies - B2B and B2C
  • Includes analysis of sales from mobile devices
  • Includes value and forecasts for the foreign e-commerce shopping market and foreign platforms
  • Features a comprehensive analysis of key trends and key factors influencing the market

Who benefits from the analysis?

Executives, decision makers from marketing and sales departments, representing:

  • online stores,
  • trading platforms,
  • retail chains planning to launch an e-shop,
  • manufacturers, distributors and importers,
  • logistics companies,
  • e-shop solutions providers,
  • payment systems providers.
Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Selected statistics for the online retail market in Poland, 2018-2022
  • Selected macroeconomic indicators for Poland: data and forecasts for 2017-2026

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: e-commerce
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

Jest to zawartość dostępna dla obecnych klientów PMR. Jeśli jesteś klientem, zaloguj się lub skontaktuj się z nami, aby uzyskać więcej informacji: +48 12 340 51 30.