Industry Report

Online retail market in Poland

E-commerce market analysis and development forecasts for 2025-2030

This product is also available in Polish

Online retail market in Poland

E-commerce market analysis and development forecasts for 2025-2030

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: e-commerce
Country: Poland

A comprehensive analysis of the Polish e-commerce market, covering the years 2021–2024 and providing development forecasts through 2030. The report presents the market’s value and structure, broken down by product categories and sales channels (online stores, marketplaces), and also examines macroeconomic, demographic, technological, and legal trends affecting the industry. It includes detailed data on the number of online stores, consumer behavior, popular payment and delivery methods, and the growing role of cross-border shopping. Additionally, it provides an analysis of the largest players, price forecasts in individual segments, and key growth drivers, making it an essential source of information for companies planning strategies and investments in the e-commerce market.

Content

What is the content of the report?

The report was prepared using data from a wide range of primary and secondary sources. Based on the data from individual sources, we developed independent calculations of key market indicators, including market volume, value of its individual segments, shares of major players, market growth rate, and other. These calculations were then compiled and cross-checked using econometric modelling and expert methods. As a result, an objective and erro
Benefits

Why to buy the report?

Comprehensive market overview – detailed data on the value and structure of the Polish e-commerce market from 2021 to 2024, with forecasts through 2030. Econometric forecasts – precise predictions of market development, sales channels, and product categories, based on statistical models and macroeconomic analyses. Sales channel analysis – comparison
Users

Who benefits from the analysis?

Executives, decision makers from marketing and sales departments, representing:

  • online stores,
  • trading platforms,
  • retail chains planning to launch an e-shop,
  • manufacturers, distributors and importers,
  • logistics companies,
  • e-shop solutions providers,
  • payment systems providers.

More info

For details on price and content please call:
+48 782 011 000
or email sales@pmrcorporate.com

Other versions: Polish
Sector: e-commerce
Country: Poland

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Index and sample pages

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