Industry Report

Online retail market in Poland 2020

E-commerce market analysis and development forecasts for 2020-2025

This product is also available in Polish

Online retail market in Poland 2020

E-commerce market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: e-commerce
Country: Poland

The latest, 9th, edition of PMR’s report is a response to recent developments in trade. In the wake of the COVID-19 epidemic, there has been a substantial increase in the development of online sales. Numerous technological solutions enabling online sales and partnerships between retail chains and e-shops have caused online trading to be hugely popular. In addition, a number of retail chains have been launching online sales of their products. The proposed document is a detailed analysis of the latest trends and changes which have occurred and their consequences for players.


What is the content of the report?

  • Forecast market value between now and 2025, with detailed analysis of six subgroups:
    • foodstuffs,
    • about cosmetics,
    • about clothes and shoes,
    • about DIY, furniture and furnishings,
    • about toys and children’s items,
    • about RTV, household appliances and electronic equipment
  • Market and subgroup value breakdown for sales of online stores and retail platforms
  • Analysis of key players on the market and in each subgroup
  • Analysis of the most important trends and factors affecting the market
  • Data pertaining to purchases at foreign e-shops (crossborder)
  • Survey of consumers’ shopping habits in specific market subgroups and online
  • Two test results:
    • consumer survey carried out on a targeted group of Poles,
    • B2B survey on the management of e-shops,
  • Value and forecasts for the m-commerce market
    • shopping with a smartphone
    • paid applications

Why to buy the report?

  • It constitutes a comprehensive analysis of the e-commerce market, including a detailed analysis of six selected product subdivisions
  • All data and forecasts take into account the impact of the COVID-19 epidemic on the industry
  • It contains the results of two original studies - B2B and B2C
  • Includes analysis of sales from mobile devices
  • Includes value and forecasts for the purchasing market at foreign e-shops and on foreign platforms
  • It contains a comprehensive analysis of the most important trends and key factors affecting the market

Who benefits from the analysis?

Management staff, representatives and decision-makers in marketing and sales departments:

  • webshops
  • trading platforms
  • retail chains planning to launch an e-shop
  • manufacturers, distributors and importers
  • logistics companies
  • providers of e-commerce solutions
  • payment system providers
Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Selected statistics for the online retail market in Poland, 2017-2021
  • Selected macroeconomic indicators for Poland: data and forecasts for 2016-2025

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: e-commerce
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

Jest to zawartość dostępna dla obecnych klientów PMR. Jeśli jesteś klientem, zaloguj się lub skontaktuj się z nami, aby uzyskać więcej informacji: +48 12 340 51 30.