Industry Report

Online retail market in Poland 2019

E-commerce market analysis and development forecasts for 2019-2024

This product is also available in Polish

Online retail market in Poland 2019

E-commerce market analysis and development forecasts for 2019-2024

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Other versions: Polish
Sector: e-commerce
Country: Poland

This is the eighth edition of PMR’s detailed analysis of the e-commerce market in Poland – the only such publication available. It explores the current situation and asseses the growth prospects of individual e-commerce segments until 2024. 


E-commerce is the fastest growing sector of the retail market in Poland. The PMR report is a compendium of the latest market information. It also contains the results of our own consumer research, thanks to which we have created the characteristics and segmentation of e-consumers.

What is the content of the report?

  • Main trends and other factors influencing the development of the e-commerce market in Poland
  • Value and growth rate of e-commerce in Poland
  • Analysis of individual segments of the e-commerce market in Poland, including: grocery, consumer electronics and household appliances, DIY, furniture and home furnishings, clothing and footwear, cosmetics, and children’s products.
  • The perception of e-commerce by active Polish consumers and their related shopping preferences
  • Reliable forecasts for the development of the e-commerce market up to and including 2024
  • Sales revenues generated by the largest e-shops of traditional retailers, online marketplaces, and online-only retailers
  • Profiles of the leading players on the Polish e-commerce market and analysis of the competitive environment.

Why to buy the report?

  • Contains a comprehensive profile of the online consumer
  • Presents data on m-commerce and shopping in foreign e-shops
  • Shows financial data for 100+ e-shops operating on the Polish market
  • Analyses several dozen indicators of forecast market value
  • Discusses scenarios of market development

Who benefits from the analysis?

Executive board members and marketing, sales, and finance directors of:

  • E-commerce companies operating and entering the Polish market
  • Companies interested in opening an online shop
  • Companies monitoring the development of the Internet channel
  • Online shops offering consumer electronics and home appliances
  • Online shops offering DIY products and furniture
  • Online shops offering clothing and footwear products
  • Online shops offering children’s products
  • Online shops offering cosmetic products
  • Online grocery stores
  • Suppliers of technical solutions for online stores
  • Trade organisations
  • Banks, investors and financial institutions.
  • Methodology
  • Executive Summary

Learn more about this report

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Other versions: Polish
Sector: e-commerce
Country: Poland

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