Industry Report

Online retail market in Poland

E-commerce market analysis and development forecasts for 2022-2027

This product is also available in Polish

Online retail market in Poland

E-commerce market analysis and development forecasts for 2022-2027

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: e-commerce
Country: Poland

The PMR report is a comprehensive analysis that presents both opportunities and threats for the online market, taking into account the changes brought about by the coronavirus pandemic. In addition, it provides 5-year growth forecasts for both the overall market and individual market segments. This analysis identifies the most recent trends in the market that are particularly useful in developing business strategies. In addition, the report features the results of a consumer survey, and this way shows also the buyer's perspective. It contains a competitive analysis that helps monitor the current situation and build a competitive advantage.

The package includes an Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.


What is the content of the report?

  • Market value forecast to 2027, with detailed analysis of seven segments:
    • Groceries,
    • Cosmetics,
    • Clothing and footwear,
    • DIY, furniture and home furnishings,
    • Toys and children's goods,
    • Electronics, household appliances and electronics,
    • OTC products
  • Market value and segment breakdown of online stores and shopping platforms sales
  • Analysis of key players in the market and in each segment
  • Analysis of key trends and factors influencing the market
  • Cross-border e-commerce shopping data
  • Study of consumer shopping habits in each market segment and online
  • Results of two surveys:
    • consumer survey conducted on a sample group of Poles buying online,
    • B2B survey of e-commerce store managers,
  • Value and forecasts for the m-commerce market
    • shopping via smartphone,
    • paid applications,

Why to buy the report?

  • Provides a comprehensive analysis of the e-commerce market, including detailed analysis of six selected product segments
  • All data and forecasts include the impact of the COVID-19 outbreak on the sector
  • Includes results from two original studies - B2B and B2C
  • Includes analysis of sales from mobile devices
  • Includes value and forecasts for the foreign e-commerce shopping market and foreign platforms
  • Features a comprehensive analysis of key trends and key factors influencing the market

Who benefits from the analysis?

Executives, decision makers from marketing and sales departments, representing:

  • online stores,
  • trading platforms,
  • retail chains planning to launch an e-shop,
  • manufacturers, distributors and importers,
  • logistics companies,
  • e-shop solutions providers,
  • payment systems providers.
Table of Contents
  • Methodology
  • Executive summary

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: e-commerce
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

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