Industry Report

Retail market of home appliances, electronics and digital media in Poland 2022

Market analysis and development forecasts for 2022-2027

This product is also available in Polish

Retail market of home appliances, electronics and digital media in Poland 2022

Market analysis and development forecasts for 2022-2027

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Consumer electronics
Country: Poland

This is the 8th edition of the report on the retail market for consumer electronics, home appliances and electronics, along with an analysis of key trends and growth forecasts. It contains detailed information on each segment: TV, photo, large home appliances, small home appliances, computers, phones and distribution channels. For the purposes of the report, an in-depth study of consumer purchasing habits was also conducted.

Content

What is the content of the report?

  • Retail market value of consumer electronics, home appliances, and electronic equipment, broken down into more than 15 segments, including: Small Home Appliances, Large Home Appliances, Printers, Smartwatches, Cameras, Phones, TVs, and Electric Scooters (split by stationary and online sales).
  • Market growth forecasts up to and including 2027, including individual distribution channels
  • Analysis of trends and factors influencing the market
  • Value and forecasts for individual distribution channels, including: specialty stores, grocery stores, and internet
  • List and profiles of major market players
  • Results of a consumer survey
Benefits

Why to buy the report?

The report will help you assess the biggest challenges and identify the channels and product segments with the best prospects:

  • Presents a comprehensive overview of the Polish retail market of household appliances, consumer electronics and white goods, as well as its selected segments.
  • Provides a reliable assessment of the situation in the sector and the opportunities that exist within it.
  • Includes exclusive 5-year forecasts for the total market and its segments, based on advanced econometric methods.
  • Includes a detailed analysis of trends affecting the retail market of household appliances, consumer electronics and white goods, as well as its selected segments.
  • Includes a comprehensive analysis of all sales channels, including channels, where the sale of electronic equipment is not a core segment.
  • Analyzes the competitive environment and the largest players on the Polish market.
Users

Who benefits from the analysis?

Managers responsible for sales, marketing and development at the following businesses:

  • retail chains with a portfolio of audio and video equipment, household appliances and consumer electronics
  • wholesale food chains (hypermarkets, discount stores) with a portfolio of audio and video equipment, household appliances and electronics
  • online stores and trading platforms
  • producers of household appliances, consumer electronics and audio/video devices
  • distributors and importers of household appliances, consumer electronics and audio/video devices
  • suppliers of technological solutions for traditional stores and e-commerce
  • trade organizations
  • trade associations and organizations
  • banks and investment funds
  • logistics companies
  • marketing agencies
Table of Contents
  • Methodology
  • Executive Summary

More info

For details on price and content please call:
+48 12 340 51 30
or email sales@pmrcorporate.com

Other versions: Polish
Sector: Consumer electronics
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

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This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

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