Infographic Brochure Index and sample pages

Industry Report

Retail market of home appliances, electronics and digital media in Poland 2019

Market analysis and development forecasts for 2019-2024

This product is also available in Polish

Retail market of home appliances, electronics and digital media in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Consumer electronics
Country: Poland

This is the 7th edition of the PMR report on the retail market for household appliances, consumer electronics, and digital media in Poland. It examines the market’s value, growth, structure, and prospects, and discusses  the most important trends and developments. It provides detailed information on individual product segments – audiovisual equipment, photo, large home appliances, small home appliances, computers, phones – and distribution channels. For the purposes of the report, an in-depth study of consumer purchasing habits was also conducted.

Content

What is the content of the report?

The report contains the following data and information:

  • Value of the retail market for home appliances, electronics and digital media, with a breakdown into segments:
    • audiovisual and photo
    • small home appliances
    • large home appliances
    • computers and phones
  • Market development forecasts, with optimistic and pessimistic scenarios
  • Analysis of trends and factors affecting the market
  • Value and forecasts for individual distribution channels, including: specialist shops, grocery stores, the internet
  • List and profiles of the biggest players on the market
  • Results of a consumer survey
Benefits

Why to buy the report?

 

The market for home appliances, electronics and digital media is approaching saturation, and the rate of growth is slowing every year. The report will help you assess the biggest challenges and identify the channels and product segments with the best prospects:

  • it presents a comprehensive picture of the situation in the market and in each of its segments
  • contains exclusive 5-year forecasts for the total market and its segments, based on advanced econometric methods.
  • includes a detailed discussion of trends, as well as an analysis of alternative scenarios for market development up to 2024.
  •  contains a comprehensive analysis of all distribution channels
  •  analyses the competitive environment and the largest players on the market
  •  uses a consistent methodology that allows for comparisons with earlier editions of the report
Users

Who benefits from the analysis?

Executive board members and persons in charge of sales, marketing, and business development at the following:

  • specialist retailers of home appliances, consumer electronics and digital media
  • grocery chains (hypermarkets, supermarkets, discount stores) that carry such products
  • online shops and platforms
  • manufacturers of home appliances, electronics and digital media
  • distributors and importers
  • suppliers of technological solutions for physical shops and e-commerce
  • dealerships
  • industry associations and organisations
  • banks and investment funds
  • logistics companies
  • marketing agencies.
Table of Contents
  • Methodology
  • Executive Summary
Other versions: Polish
Sector: Consumer electronics
Country: Poland

Find out more!

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