Private label retail market in Poland 2020/2021
Market analysis and development forecasts for 2021-2026
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||Retail & FMCG
The report provides a comprehensive overview of the retail market for private label products in food chains in Poland. It takes into account the impact of COVID-19, macroeconomic and legislative factors (e.g. the Family 500+ programme, Sunday trade restrictions), as well as analysis of the financial situation and expansion plans of the largest and medium-sized players. The report discusses the value and structure of the market until 2025, segmented by main distribution channels (hypermarkets, supermarkets, discount shops, convenience stores, small format grocery shops). It also describes the basic characteristics of the Polish consumer.