Industry Report

Private label retail market in Poland

Market analysis and development forecasts for 2021-2026

This product is also available in Polish

Private label retail market in Poland

Market analysis and development forecasts for 2021-2026

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

The report provides a comprehensive overview of the retail market for private label products in food chains in Poland. It takes into account the impact of COVID-19, macroeconomic and legislative factors (e.g. the Family 500+ programme, Sunday trade restrictions), as well as analysis of the financial situation and expansion plans of the largest and medium-sized players. The report discusses the value and structure of the market until 2025, segmented by main distribution channels (hypermarkets, supermarkets, discount shops, convenience stores, small format grocery shops). It also describes the basic characteristics of the Polish consumer.


What is the content of the report?

  • Market value with a unique forecast prepared by PMR econometrics team based on well-proven econometric models for a five-year perspective
  • Value of private label product sales by distribution channel, 2016-2026
  • Analysis of the current macroeconomic situation in Poland
  • Expert commentary clarifying the presented data: reasons, effects, other scenarios for the development of the private label market in Poland
  • Impact of introduced legislative changes on private label retail (Family 500+ programme, Sunday trade restrictions)
  • Ranking of the largest retailers on the private label market in Poland by revenue, number of shops, along with a description of expansion plans and changes in the product offer (e.g. development of non-food offer under private label in large-format shops, development of private label in different price segments)
  • Sales value of private label products in individual distribution channels
  • Total revenues of the 10 largest chains on the private label market in Poland
  • Sales per shop
  • Chain revenues from private label sales
  • Number of shops per chain
  • Total share of top 10 players
  • Channels covered in the report: hypermarkets, supermarkets, discount shops, convenience stores, small format grocery shops
  • Alternative scenarios of market growth until 2026, which estimate the impact of individual factors on the forecasted market value, prepared in collaboration with PMR econometrics team

Why to buy the report?

  • Overview of the Polish private label market available in food retail chains in Poland
  • Original 5-year market and segment forecasts based on advanced econometric methods to help develop short- and long-term company development and sales strategies
  • Comprehensive analysis of major retail chains' private label portfolio strategies, which provides an overview of the entire market and its competition.
  • The report includes a detailed analysis of trends occurring along with their estimated impact on market value, as well as analysis of alternative scenarios for market development till 2026.
  • Analysis of the competitive environment and major players will allow for assessment of the chances of investing in a new segment and selecting an original offer
  • The report is based on PMR's consistent methodology which ensures comparability of data between individual reports

Who benefits from the analysis?

Management representatives, marketing, sales and finance directors, representing:

  • Food retail chains,
  • Cosmetics and pharmaceutical retail chains,
  • FMCG wholesalers,
  • Food manufacturers,
  • Cosmetics producers,
  • Packaging manufacturers,
  • Manufacturers of cosmetic accessories (for hair and body),
  • Component manufacturers,
  • Trade organisations,
  • Companies interested in learning about the profile of the Polish consumer (research, consulting, analytical companies, advertising agencies, banks, investors),
  • Financial institutions, banks.
Table of Contents
  • Methodology
  • Executive summary

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: Retail & FMCG
Country: Poland

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