Industry Report

Private label retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

This product is also available in Polish

Private label retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

This is the 12th edition of the PMR report on the private label retail market in Poland. A comprehensive overview of key information and data, it is an invaluable resource in monitoring the private label space and analysing competition. The over 100-page report also presents alternative scenarios for market development until 2024, taking into account macroeconomic and legislative factors.


What is the content of the report?

  • Value of the private label market in Poland, with a forecast until 2024
  • Alternative scenarios for the development of the private label market until 2024
  • Value and forecasts for individual distribution channels
  • Five-year macroeconomic forecasts
  • Value of own-brand sales of selected grocery chains
  • Key trends and factors, with an assessment of their impact on the market up to 2024
  • Consumer profile based on survey research
  • Product analysis of own brands of selected retailers

Why to buy the report?

  • Supports decision-making on new investments and business development
  • Contains findings from the latest survey research conducted by PMR
  • Indicates the directions of development of private labels
  • Shows changes in consumer habits
  • Identifies the categories in which private labels have not yet achieved a strong position

Who benefits from the analysis?

Executive board members and directors of marketing, sales, and finance at the following:

  • Own-brand manufacturers, or companies considering manufacturing own-brand products for retail chains
  • Retail chains and franchises
  • Manufacturers and distributors of branded products
  • Financial institutions, banks
Table of Contents
  • Methodology
  • Executive summary

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: Retail & FMCG
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

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