Industry Report

OTC market in Romania

Market analysis and development forecasts for 2018-2023

This product is also available in Polish

OTC market in Romania

Market analysis and development forecasts for 2018-2023

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Romania

Gain comprehensive knowledge of the market for OTC medications and dietary supplements in Romania by reviewing this useful and timely report. It enables professionals working in strategy, sales and marketing divisions to make sound decisions based on the most recent analysis of the current state and prospects for expansion from 2018 to 2023. This report supplies a full prognosis for the overall market and its categories, in addition to analyses of the expected impacts of upcoming regulations, major trends, events and transactions on OTC market.


What is the content of the report?

  • Over-the-counter market value, which includes all OTC products (drugs and non-drugs) recent sales and other key data describing the recent evolution and current status of the market
  • Growth data that represents the Romanian OTC market and each main segment during the period 2018-2023
  • Top OTC manufacturers engaged on the Romanian market
  • Distribution channels for the OTC pharmaceuticals and dietary supplements in Romania
  • Most successful OTC products in terms of sales
  • Market reviews that reveal the implications of recent events and major corporate transactions for the market
  • Legal and regulatory updates along with analysis of the effects of pending changes on market productivity
  • Current advertising rules influencing the Romanian over-the-counter market
  • Information about spending on advertising, prices and switches from Rx to OTC 
  • Consumer opinions about non-prescription drugs and dietary supplements usage and purchases
  • Share of the pharmaceutical market in Romania currently held by the OTC segment.

Why to buy the report?

The report is recommended to be utilised while running or supervising business projects such as: 

  • Reviewing market condition and growth prospects
  • Analysing competitive surroundings
  • Corporate or project-based budgeting 
  • Adjusting the strategy to recent and predicted changes
  • Preparing for the market entry process.

Who benefits from the analysis?

Satisfied users of this OTC-focused report include business development, sales and marketing professionals working in:

  • Companies involved in production, research and advertising of OTC medicines, dietary supplements and other OTC products for sale in Romania
  • Wholesale distributors of OTC merchandise in Romania
  • Retail distributors, including pharmacies, non-pharmacy stores and e-commerce engaged in sale of the over-the-counter drugs and dietary supplements 
  • Consultants, researchers and analysts studying the pharmaceutical sector
  • Government and embassy organisations
  • Financial institutions, banking and private equity firms.
Table of Contents
  • Executive summary
  • Market value and trends
Graphs and Tables
  • Value (€ m) and change (%, y-o-y) of the OTC products market in Romania, 2015-2023
  • Main past events and trends, and their effect on the OTC market in Romania, 2016-2018

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: OTC
Country: Romania

Find out more!

Get index, sample pages and additional data:

Index and sample pages

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