Industry Report

OTC market in Poland 2020

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

OTC market in Poland 2020

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Pharmaceuticals & Parapharmaceuticals
Country: Poland

The PMR report describes in detail the current rate of growth of the OTC services market in Poland. This is the 15th anniversary edition enriched with additional data and based on years of experience in the industry! The current edition is also supplemented by analyses of the impact of the coronavirus pandemic on the market. Phenomena such as the mass purchase of medicines and the development of alternative sales channels, along with forecasts until 2025 which take the epidemiological situation in the country and around the world into account, are discussed in detail.

Content

What is the content of the report?

  • Wide range of analyses with development forecasts until 2025 for the entire OTC market, in addition to: OTC drugs, dietary supplements, pharmacy sales and non-pharmacy sales
  • The impact of the coronavirus epidemic and the latest macroeconomic forecasts prepared by PMR econometricians
  • Extensive OTC market database
  • Characteristics of product distribution channels
  • Consumer and producer trends which affect market situation and development
  • Examples of changes in Rx-OTC and OTC-Rx status over the last few years
  • List of best-selling OTC drugs and dietary supplements
  • Detailed profiles of the most prominent players on the market
  • Analysis of OTC product advertising in all major communication channels
  • Behaviour and preferences of consumers based on PMR surveys
  • Description of the latest and planned market regulations
  • Additional data for the 15th anniversary of the report
Benefits

Why to buy the report?

  • The only such report in Poland! 15th edition supported by years of experience and analysis on the OTC market, along with expert evaluation of the impact of events and trends on the market between now and 2025
  • Detailed forecasts which take the global epidemiological situation into account
  • Presented sales data verified by analysts
  • Results of a PMR consumer survey on the impact of the coronavirus pandemic on OTC product purchases,
  • The report contains the conclusions of two PMR consumer surveys
Users

Who benefits from the analysis?

Representatives of the board of directors and decision-makers in the marketing and sales departments, along with those responsible for the company’s development:

  • Manufacturers of OTC drugs and dietary supplements, along with other parapharmaceuticals
  • companies which specialise in pharmacy sales of OTC products and dietary supplements, in addition to other parapharmaceuticals
  • Online and non-pharmacy distribution companies for OTC products and food supplements in Poland
  • advertising agencies operating in the pharmaceutical industry
  • private equity funds, financial institutions
  • research and academic institutions
  • embassies, government and industry agencies, banks.
Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Key macroeconomic, demand-side and supply-side factors affecting the OTC market growth in Poland, 2019-2025
  • Most important events, reforms and market trends, and their impact on the OTC market in Poland, 2019-2020
Other versions: Polish
Sector: Pharmaceuticals & Parapharmaceuticals
Country: Poland

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