Industry Report

Non-prescription products market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Non-prescription products market in Poland

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Poland

An analysis of the Non-prescription products market prepared by PMR experts presents the current market situation, growth forecasts, market value and structure, as well as important legal regulations, trends and events that will have an impact on the OTC segment in the years 2023-2028. An important part of the report contains data on sales of non-pharmacy and online OTC drugs and dietary supplements, as well as forecasts for the main categories of OTC drugs and dietary supplements until 2028.

The current edition discusses in detail such phenomena as: mass buy-out of medicines and dietary supplements, development of alternative sales channels as well as forecasts until 2028.


What is the content of the report?

  • the size of the OTC market: value of sales of offline stores and pharmacies as well as entities operating on the internet: online pharmacies and online stores (in the case of dietary supplements)  
  • the size of sales of selected OTC categories in different distribution channels: offline stores and pharmacies, entities operating online
  • development forecasts for the market and its distribution channels (offline stores and pharmacies, online stores, online pharmacies) for 2023-2028, together with an analysis of the key factors that will have impact on the market during the forecast period
  • market conditions and long-term trends
  • consumer behaviour, also regarding the frequency and places of making purchases: trends, characteristics of shoppers, recent changes in their behaviour, purchase plans for particular categories, factors decisive in selecting a given sales channel, situations in which OTC drugs and dietary supplements are purchased
  • information on trends and sales in the following categories:
    • flu, cold, and other infections,
    • sore throat,
    • pain relievers,
    • vitamins and minerals,
    • vitamin D,
    • magnesium preparations,
    • gastric and liver preparations,
    • probiotics,
    • sleep and calming aids,
    • hair, skin, and nail preparations,
    • joint, bone and muscle preparations,
    • patches,
    • eye drops,
    • omega acids and tryptophan,
    • urinary system,
    • CBD-based preparations.

Why to buy the report?

  • The only such report in Poland. 18 years of experience and analysis of the OTC market.
  • Expert assessment of the impact of events and trends on the market until 2028
  • Detailed forecasts prepared taking into account the global epidemiological situation.
  • Presented sales data verified by analysts.
  • Results of PMR consumer survey on the impact of the coronavirus pandemic on OTC product purchases.

Who benefits from the analysis?

Management representatives and decision makers from marketing, sales and business development representing:

  • manufacturers of OTC drugs and dietary supplements as well as other parapharmaceuticals,
  • companies specialising in the pharmacy sales of OTC drugs and dietary supplements as well as other parapharmaceuticals,
  • entities involved in online and non-pharmacy distribution of OTC products and dietary supplements in Poland,
  • advertising agencies operating in the pharmaceutical industry,
  • private equity funds, financial institutions,
  • research and academic institutions,
  • embassies, government and industry agencies, banks.

This language version is available on demand and will be ready within 4 weeks from ordering.

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: OTC
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Unlimited sharing and use of the Product inside one Organisation.

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 782 011 000.

Jest to zawartość dostępna dla obecnych klientów PMR. Jeśli jesteś klientem, zaloguj się lub skontaktuj się z nami, aby uzyskać więcej informacji: +48 782 011 000.