What is the content of the report?
- A broad range of analyses and forecasts: OTC drugs, dietary supplements, entire OTC market, pharmacy sales, non-pharmacy sales
- Value and development forecasts for 2019-2024 for the Polish OTC market, along with expert explanation and analysis of forecasts
- Market value and growth forecasts for the major therapeutic categories: cold and flu remedies, vitamins, minerals and nutrients, analgesics, antacids, products used to treat cardiovascular diseases and products intended for cutaneous use
- An extensive collation of market data, including market share of the pharmacy and non-pharmacy OTC segments, share of OTC drugs, dietary supplements and cosmetics in the pharmaceutical and pharmacy market, prices of OTC products, market shares of the largest OTC products and dietary supplements manufacturers
- Overview of OTC products distribution channels
- Consumer trends and producer trends (e.g. acquisitions, mergers, product portfolio extensions) that affect the market situation and development
- Examples of Rx-OTC and OTC-Rx product switches over the last few years
- Bestselling OTC drugs and dietary supplements
- Detailed profiles of the major players in the OTC market, including an analysis of their portfolios, financial performance, ownership structure and advertising expenditure, as well as investments planned
- Analysis of OTC product advertising in all major channels, including the most frequently major advertisers
- Consumer behaviour and preferences regarding the selection, purchase and use of OTC medicines and dietary supplements
- The latest and planned legal regulations related to the manufacture and sales of OTC products in Poland.
