OTC market in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages

Industry Report

OTC market in Poland 2019

Market analysis and development forecasts for 2019-2024

This product is also available in Polish

OTC market in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Pharmaceuticals & Parapharmaceuticals
Country: Poland

An analysis of the OTC market (OTC drugs, dietary supplements and other products sold without prescription) developed by the PMR’s experts includes current market conditions, development forecasts, market value and structure, consumer behaviour and preferences, as well as important legal regulations, trends and events that will have an impact on the OTC segment in 2019-2024. A key part of the report comprises profiles of the largest manufacturers of OTC drugs and dietary supplements, as well as data regarding bestselling products in these two segments.

Content

What is the content of the report?

  • A broad range of analyses and forecasts: OTC drugs, dietary supplements, entire OTC market, pharmacy sales, non-pharmacy sales
  • Value and development forecasts for 2019-2024 for the Polish OTC market, along with expert explanation and analysis of forecasts
  • Market value and growth forecasts for the major therapeutic categories: cold and flu remedies, vitamins, minerals and nutrients, analgesics, antacids, products used to treat cardiovascular diseases and products intended for cutaneous use
  • An extensive collation of market data, including market share of the pharmacy and non-pharmacy OTC segments, share of OTC drugs, dietary supplements and cosmetics in the pharmaceutical and pharmacy market, prices of OTC products, market shares of the largest OTC products and dietary supplements manufacturers
  • Overview of OTC products distribution channels
  • Consumer trends and producer trends (e.g. acquisitions, mergers, product portfolio extensions) that affect the market situation and development
  • Examples of Rx-OTC and OTC-Rx product switches over the last few years
  • Bestselling OTC drugs and dietary supplements
  • Detailed profiles of the major players in the OTC market, including an analysis of their portfolios, financial performance, ownership structure and advertising expenditure, as well as investments planned
  • Analysis of OTC product advertising in all major channels, including the most frequently major advertisers
  • Consumer behaviour and preferences regarding the selection, purchase and use of OTC medicines and dietary supplements
  • The latest and planned legal regulations related to the manufacture and sales of OTC products in Poland.
Benefits

Why to buy the report?

The report on the OTC market is especially helpful in the following situations:

  • regular monitoring of development and changes taking place in the OTC market with a view to flexible adjustment of policies and portfolios to the market events and trends
  • planning a new investment or making decisions regarding financial support for entities operating in the market
  • development of a product portfolio – identification of categories showing the highest growth prospects and already saturated segments
  • analysis of investment and credit risk in the market
  • performing mergers and acquisitions – identification of the most prospective market areas and entities/brands to be taken over
  • analysis of competitors’ current business operations, performance and plans – a quick reaction allowing to keep or increase one’s market share
  • elaborating corporate development strategies and budgets based on original market development forecasts prepared by the team of econometricians and market analysts
  • comparison of OTC distribution channels and development of the distribution strategy owing to a comparative analysis based on data and forecasts regarding each OTC segment
  • estimating demand for individual categories of OTC products now and in the future
  • launching business operations in new market segments
  • essential tool for developing price policies owing to price analysis.
Users

Who benefits from the analysis?

  • Companies manufacturing OTC drugs and dietary supplements
  • Businesses specialising in pharmacy sales of OTC products and dietary supplements
  • Entities engaged in online and non-pharmacy distribution of OTC drugs and dietary supplements in Poland
  • Advertising agencies operating in the pharmaceutical industry
  • Private equity funds, financial institutions
  • Research and academic institutions
  • Business consultants
  • Embassies, government agencies, industry organisations, banks.
Table of Contents
  • ​​​​​​​Methodology
  • Executive summary

More info

For details on price and content please call:
+48 12 340 51 30
or email sales@pmrcorporate.com

Other versions: Polish
Sector: Pharmaceuticals & Parapharmaceuticals
Country: Poland

OTC market in Poland 2019

Market analysis and development forecasts for 2019-2024

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Index and sample pages

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