Industry Report

OTC market in Hungary

Market analysis and development forecasts for 2018-2023

This product is also available in Polish

OTC market in Hungary

Market analysis and development forecasts for 2018-2023

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Hungary

This analysis supplies the market data needed to view current Hungarian OTC market performance, value and forecasts in an accurate context, together with expert explanations of complex issues. It also covers a broad range of topics that includes product sales, regulation of OTC sales and advertising, analysis of trends, and the latest updates on consumer preferences with regard to medicines and dietary supplements available for purchase without a prescription.

The report also supplies forecasts for OTC market development in Hungary from 2018 to 2023.


What is the content of the report?

  • Market review that includes significant events, the latest updates on legal regulations with regard to OTC products manufacturing, distribution and advertising in Hungary
  • Detailed growth prospects for the whole OTC market and its segments (therapeutic categories) in Hungary in 2018-2023
  • In-depth analysis of the market impact of current trends, consumer behaviour and proposed changes to regulations on sales of OTC medicines and dietary supplements
  • Distribution channels analysis containing the pharmacy, non-pharmacy and internet sales 
  • Hungary’s leading manufacturers of OTC products, their advertising expenses and activities
  • Analysis of the bestselling products and product categories
  • Consumer behaviour, preferences and attitudes toward the OTC medicines, dietary supplements and other OTC products
  • Review of prices of OTC products on the Hungarian market and switches from Rx to OTC and from OTC to Rx
  • Large collection of indicators that cover value, growth dynamics, share of OTC sales in Hungary to that of the country’s entire pharmaceutical sector, degree of saturation on this market, and explain structure of the over-the-counter market.

Why to buy the report?

The report will support the readers while conducting a wide range of tasks both on the operational and strategic level:

  • Monitoring the market
  • Analysing competition
  • Budgeting and planning costs
  • Building strategy 
  • Market entry planning.

Who benefits from the analysis?

The report is an essential aid to the operations of sales and marketing, strategy and business development staff from:

  • Manufacturers of OTC products (medicines, dietary supplements and other products sold without prescription in pharmacies) dedicated for sale in Hungary
  • OTC medicines and dietary supplements wholesalers and retailers active in Hungary in the pharmacy and non-pharmacy distribution channels
  • E-commerce enterprises offering medicines available without prescription 
  • Advertising companies involved in the pharmaceutical and medical business
  • Consultants, researchers and academic professionals
  • Embassies and government offices
  • Financial institutions and private equity funds.
Table of Contents
  • Market structure
  • Bestselling products
Graphs and Tables
  • Value (€ m) and change (%, y-o-y) of the OTC product market in Hungary, 2010-2023
  • Main trends and events, and their effect on the OTC market in Hungary, 2016-2018

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: OTC
Country: Hungary

Find out more!

Get index, sample pages and additional data:

Index and sample pages

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