Industry Report

OTC market in Bulgaria

Market analysis and development forecasts for 2018-2023

This product is also available in Polish

OTC market in Bulgaria

Market analysis and development forecasts for 2018-2023

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Bulgaria

This analysis presents a comprehensive look at the market for over-the-counter (OTC) pharmaceuticals in Bulgaria. The market value also includes OTC non-drugs, such as dietary supplements. The publication examines distribution via pharmacy, non-pharmacy and online channels, and provides data describing recent growth, current value and future prospects in 2018-2023.

After reading this report, readers will benefit from expert analyses of difficult topics, trend analysis, coverage of anticipated legal and regulatory changes, updates on significant market events, and information on companies currently at the top of Bulgaria’s OTC market.


What is the content of the report?

  • Market data that describes the direction and degree of recent development on the OTC market in Bulgaria
  • Analysis of the OTC product market value by therapeutic categories and by distribution channel
  • Analysis of the impacts of leading trends, regulations, significant M&A transactions and other factors affecting market development
  • Current indicators that reflect the value, growth and expected direction of OTC market development in Bulgaria
  • Expected growth in terms of value of the OTC market in Bulgaria for the 2018-2023 period including the therapeutic categories
  • Top-selling medicines available without prescription and dietary supplements on Bulgaria’s OTC market
  • Widely-recognised companies engaged in the manufacture on this market, including information about prices and advertising strategies 
  • Switch from Rx to OTC drugs: recent switches and regulations
  • Recent changes in legal framework for the activity on the OTC drugs and supplements in Bulgaria
  • Consumer preferences characterising the OTC market in Bulgaria
  • Share of the entire pharmaceutical market in Bulgaria occupied by the OTC segment
  • Saturation level of the OTC market in Bulgaria.

Why to buy the report?

The data and analyses regarding OTC market in Bulgaria are recommended to be used while: 

  • Market and competition monitoring
  • Assessing the impact of the recent trends and events on company’s sales
  • Strategic and operational planning
  • Corporate and project budgeting 
  • Decision making for investment purposes
  • Business planning for a market entry project.

Who benefits from the analysis?

This report was compiled for experts involved in sales, marketing and strategic development at:

  • Companies that manufacture OTC products for sale in Bulgaria
  • Businesses engaged in online, pharmacy and non-pharmacy sales of OTC products
  • Wholesale distributors of over-the-counter medicines and dietary supplements in Bulgaria, as well as importers
  • Logistics, marketing, and research institutions working in the pharmaceutical sector
  • Consulting, academic and government institutions active in the pharmaceutical industry
  • Financial institutions, banking and private equity funds.
Table of Contents
  • Executive summary
  • Market value and trends
Graphs and Tables
  • Value (€ m) and change (%, y-o-y) of the OTC product market in Bulgaria, 2010-2023
  • Main past events and trends, and their effect on the OTC market value in Bulgaria, 2016-2018

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: OTC
Country: Bulgaria

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Index and sample pages

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