Industry Report

Online OTC products market in Poland 2021

Market analysis and development forecasts for 2021-2026

This product is also available in Polish

Online OTC products market in Poland 2021

Market analysis and development forecasts for 2021-2026

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Poland

This is the only report in Poland that provides comprehensive information on the online sales of OTC products, including forecasts, trend analysis and expert commentary. It presents an in-depth analysis of individual market segments by category: OTC drugs, dietary supplements and dermocosmetics. It contains profiles of key players present on the Polish market (online shops and pharmacies) as well as profiles of consumers buying OTC drugs, dermocosmetics and dietary supplements online. All the analyses were developed taking into account current trends, legislative changes and the impact of the COVID-19 pandemic on the Polish market.


What is the content of the report?

  • Estimates and forecasts of the total value of the online market for OTC products, broken down by channels: online pharmacies and e-stores, as well as by types of products: dietary supplements and dermocosmetics
  • Forecasts of all the mentioned indicators until 2026, prepared in two scenarios - baseline and optimistic, depending on the expected course of the pandemic
  • Key events and trends, past and expected, with PMR analysts' assessment of their impact on market value
  • Value of online sales of dietary supplements and dermocosmetics by type of shop
  • Value share of the category of dermocosmetics and dietary supplements purchased online
  • Expanded profile of consumers buying drugs online, segmentation of OTC drug buyers in the internet, most frequently bought OTC drug categories
  • Profiles of people buying drugs, dermocosmetics and dietary supplements in the internet - demographic features, buying factors
  • Segmentation of buyers of dietary supplements and dermocosmetics in the internet
  • Most popular brands and categories of dietary supplements and dermocosmetics bought in the online channel
  • Types of pick-up of OTC products ordered online (medicines, dietary supplements, dermocosmetics)
  • Price flexibility of selected dietary supplements and dermocosmetics
  • The need to seek advice from a pharmacist when buying OTC products in the internet when buying drugs, dietary supplements, dermocosmetics
  • Scale of unplanned purchases when buying OTC over the internet
  • Leading internet pharmacies and shops - profiles including information on financial condition and offer

Why to buy the report?

  • Includes original forecasts to 2026 prepared by a team of econometricians and market analysts
  • Presents unique data on sales of OTC products in online shops, taking into account the impact of the COVID-19 epidemic
  • Provides the necessary data for segmenting online shoppers
  • An essential tool for monitoring new trends and developments in the OTC e-commerce market
  • Facilitates analysis of competition and the impact of changes on current and future financial performance
  • A key tool in the development of pricing policies for OTC products sold online

Who benefits from the analysis?

Management representatives, directors of sales, marketing and finance departments, representing:

  • manufacturers of OTC medicines, dietary supplements and dermocosmetics, as well as companies considering entering the OTC market,
  • distributors of OTC products operating or considering Internet activities - e.g. pharmacies, shops, Internet platforms,
  • manufacturers who operate or intend to sell their products via their own online shop,
  • retail and drugstore chains that sell OTC products or wish to expand their offerings to include these products,
  • cosmetics companies planning to enter the dermocosmetics sector,
  • companies looking for investment opportunities or interested in company acquisitions e.g. private equity funds,
  • Chambers of commerce, industry organisations.
Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Impact of different factors on the value of the online retail market in Poland, 2016-2025
  • Growth factors for online OTC retail market in Poland, 2019-2026

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: OTC
Country: Poland

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Get index, sample pages and additional data:

Index and sample pages

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