Industry Report

Grocery retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

Grocery retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

The 18th edition of the PMR report contains very important data on the value of the food market in Poland: the most important distribution channels, shares of key players, trend analysis, forecasts and extensive overall analyses, based not only on observations of the Polish market but also on the assessment of the situation and trends on other European and world markets. The report contains an Excel file with the most important intrinsic data, allowing independent analysis – something which constitutes a particularly helpful tool for analysts. The report is accompanied by a managerial summary presented in PowerPoint, in addition to graphs - prepared material for presenting data and conclusions at important strategic meetings at the company.

Forecasts for the food market presented in the report were prepared by a team of PMR analysts and econometricians, with particular emphasis on the impact of the coronavirus epidemic on the market.


What is the content of the report?

  • Market value, along with a unique forecast - taking the impact of COVID-19 on the market into account - prepared by PMR’s econometric team and based on proven econometric models for a five-year timescale.
  • Value of food sales via individual distribution channels
  • Expert comment explaining the data presented: causes, effects and other matters pertaining to the situation on the food market in Poland.
  • Impact of introduced or proposed legislative changes relating to food trade in the country, including restrictions introduced because of COVID-19.
  • Description of consolidation processes on the food retail market in Poland.
  • Ranking of the largest retailers on the food market in Poland by: revenues, the number of outlets owned and a description of expansion plans, along with changes in the range, the development of online sales and information on actions taken by players related to the emergence of COVID-19 in the country.
  • Number of stores of individual chains.
  • Total share of the 20 most prominent players.
  • Channels included in the report:
    • hypermarkets,
    • supermarkets,
    • discounters,
    • convenience stores,
    • small grocery stores,
    • marina stores,
    • online sales,
    • markets.
  • Alternative scenarios for market development until 2025, including the economic impact of the pandemic.
  • Revenues of the 20 leading players.
  • Trade map - analysis of the locations of the largest food chains.
  • Trend analysis supported by consumer survey results.

Why to buy the report?

  • A comprehensive picture of the retail food market in Poland and all of its channels.
  • Unique forecasts for the market and the channels analysed until 2025, based on advanced econometric methods.
  • The opportunity to analyse historical data, along with the trends which emanate from this.
  • The report includes a detailed analysis of current trends, an estimate of their impact on market value and an analysis of alternative market development scenarios until 2025.
  • Analysis of the largest players in all of the analysed channels.

Who benefits from the analysis?

Representatives of the board of directors and decision makers in marketing and sales departments, along with those responsible for the company’s development:

  • FMCG warehouses,
  • food manufacturers,
  • private label manufacturers,
  • packaging manufacturers,
  • banks and investment funds,
  • companies interested in entering the food market,
  • companies which want to assess the profile of the Polish consumer (research, consulting companies, advertising agencies).
Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Characteristics of respondents, by socio-demographic features (%), April 2020
  • Euro to PLN exchange rate used in the report, 2016-2025

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: Retail & FMCG
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

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Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

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