Industry Report

Cosmetics retail market in Poland 2022

Market analysis and development forecasts for 2022-2027

This product is also available in Polish

Cosmetics retail market in Poland 2022

Market analysis and development forecasts for 2022-2027

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Cosmetics
Country: Poland

PMR's bestselling report provides a comprehensive overview of the cosmetics retail market in Poland, including the impact of macroeconomic and legislative factors, an analysis of the financial standing and expansion plans of the largest and medium-sized players.

The report presents the market value and structure up to 2027, broken down by major distribution channels, as well as market analysis by product segments. The report discusses the sales value by 10 product categories, along with forecasts and the description of each segment. In addition, the report takes into account the segmentation of consumers buying products in each category.

The package includes an Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.


What is the content of the report?

  • Market value and growth with development forecast up to 2027.
  • Analysis of individual market segments, including body care, bath, and make-up cosmetics, nail polish, permanent and semi-permanent hair colour, facial care, perfume, hair care and styling products, oral care, hair removal and shaving.
  • Key trends and other factors influencing the development of the cosmetics market in Poland, such as:
    • growing importance of environmental issues
    • popularity of do-it-yourself hybrid manicure
    • impact of the COVID-19 epidemic and other external factors on the cosmetics market
    • impact of technology on the cosmetics market
  • Profiles of consumers buying cosmetics from particular product categories supported by the consumer survey results
  • Biggest players in the market, not only those specialised in selling cosmetics, along with estimated sales value of those products
  • Shares of individual product segments and distribution channels, including cosmetics store chains, direct selling, online channel, grocery stores and pharmacies, with forecasts up to 2027
  • Analysis of the macroeconomic situation with forecasts for key indicators, including GDP, inflation, wages, unemployment or exchange rates

Why to buy the report?

  • A comprehensive review of the situation on the Polish cosmetics market and in all its channels, allowing assessment of the market climate and the opportunities that it provides.
  • PMR's proprietary 5-year forecasts for the market and its distribution channels, based on advanced econometric models, will enable you to devise a short- and long-term company development strategy, as well as a sales strategy, and to answer questions about growth prospects for particular product categories. 
  • The discussed latest market trends are supported by the results of a consumer survey.
  • The report presents a complete list of major players in the market, including food companies with their estimated cosmetics sales, companies specialising in direct selling and online stores.

Who benefits from the analysis?

Management representatives and decision-makers from marketing, sales and business development departments, representing:

  • Drugstore, perfume, cosmetics chains
  • Pharmacy chains
  • Cosmetics wholesalers
  • Food chains that offer cosmetics
  • Internet shops and platforms
  • Non-food discounters
  • Clothing and footwear chains that offer cosmetics
  • Distributors and importers of cosmetics products
  • Suppliers of technical solutions for shops
  • Investment funds, banks, financial institutions
Table of Contents
  • Executive summary
  • Value and development of the cosmetics market
Graphs and Tables
  • Overview of the cosmetics market in Poland, 2018-2027
  • Growth factors for the cosmetics market in Poland, 2021-2027

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: Cosmetics
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

Jest to zawartość dostępna dla obecnych klientów PMR. Jeśli jesteś klientem, zaloguj się lub skontaktuj się z nami, aby uzyskać więcej informacji: +48 12 340 51 30.