Industry Report

Cosmetics retail market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages

Other versions:	Polish
Sector:	Cosmetics
Country:	Poland

Consumer spending on cosmetics and personal care products will be strongly influenced by inflation in the near term, although our forecast is that their prices will rise more slowly than the prices in general. High inflation will have a hampering effect on the cosmetics retail market in Poland. Although inflation will result in growing prices of cosmetics due to which the nominal value of the market will increase, it will still hamper the market real growth because of Poles’ limited purchasing power.

PMR's bestselling report provides a comprehensive overview of the cosmetics retail market in Poland, including the impact of macroeconomic and legislative factors, an analysis of the financial standing and expansion plans of the largest and medium-sized players.

The report presents the market value and structure up to 2028, broken down by major distribution channels, as well as market analysis by product segments. The report discusses the sales value by 10 product categories, along with forecasts and the description of each segment:

body care
face care
make-up
perfume
hair care and styling products
bath and shower
oral care
hair removal and shaving
nail care and nail art
hair colouring

In addition, the report takes into account the segmentation of consumers buying products in each category.

The package includes an Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.

Content

What is the content of the report?

Market value and growth with development forecast up to 2028.
Analysis of individual market segments, including body care, bath, and make-up cosmetics, nail polish, permanent and semi-permanent hair colour, facial care, perfume, hair care and styling products, oral care, hair removal and shaving.
Key trends and other factors influencing the development of the cosmetics market in Poland, such as:
- growing importance of environmental issues
- popularity of do-it-yourself hybrid manicure
- impact of the COVID-19 epidemic and other external factors on the cosmetics market
- impact of technology on the cosmetics market
Profiles of consumers buying cosmetics from particular product categories supported by the consumer survey results
Biggest players in the market, not only those specialised in selling cosmetics, along with estimated sales value of those products
Shares of individual product segments and distribution channels, including cosmetics store chains, direct selling, online channel, grocery stores and pharmacies, with forecasts up to 2028
Analysis of the macroeconomic situation with forecasts for key indicators, including GDP, inflation, wages, unemployment or exchange rates

Benefits

Why to buy the report?

A comprehensive review of the situation on the Polish cosmetics market and in all its channels, allowing assessment of the market climate and the opportunities that it provides.
PMR's proprietary 5-year forecasts for the market and its distribution channels, based on advanced econometric models, will enable you to devise a short- and long-term company development strategy, as well as a sales strategy, and to answer questions about growth prospects for particular product categories.
The discussed latest market trends are supported by the results of a consumer survey.
The report presents a complete list of major players in the market, including food companies with their estimated cosmetics sales, companies specialising in direct selling and online stores.

Users

Who benefits from the analysis?

Management representatives and decision-makers from marketing, sales and business development departments, representing:

Drugstore, perfume, cosmetics chains
Pharmacy chains
Cosmetics wholesalers
Food chains that offer cosmetics
Internet shops and platforms
Non-food discounters
Clothing and footwear chains that offer cosmetics
Distributors and importers of cosmetics products
Suppliers of technical solutions for shops
Investment funds, banks, financial institutions

Table of Contents

Executive summary
Value and development of the cosmetics market in Poland in 2019-2022 and PMR's forecast for 2023-2028

Graphs and Tables

PMR's forecast: Value (PLN m) and change (%) of the cosmetics market in Poland, 2019-2028
PMR's forecast: Pre capita GDP and real change of GDP in Poland, 2019-2028

More info

For details on price and content please call:
+48 782 011 000
or email sales@pmrcorporate.com

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Index and sample pages