Cosmetics retail market in Poland
Market analysis and development forecasts for 2023-2028
Impact of inflation and war in Ukraine
This product is also available in
Consumer spending on cosmetics and personal care products will be strongly influenced by inflation in the near term, although our forecast is that their prices will rise more slowly than the prices in general. High inflation will have a hampering effect on the cosmetics retail market in Poland. Although inflation will result in growing prices of cosmetics due to which the nominal value of the market will increase, it will still hamper the market real growth because of Poles’ limited purchasing power.
PMR's bestselling report provides a comprehensive overview of the cosmetics retail market in Poland, including the impact of macroeconomic and legislative factors, an analysis of the financial standing and expansion plans of the largest and medium-sized players.
The report presents the market value and structure up to 2028, broken down by major distribution channels, as well as market analysis by product segments. The report discusses the sales value by 10 product categories, along with forecasts and the description of each segment:
- body care
- face care
- hair care and styling products
- bath and shower
- oral care
- hair removal and shaving
- nail care and nail art
- hair colouring
In addition, the report takes into account the segmentation of consumers buying products in each category.
The package includes an Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.