Cosmetics retail market in Poland 2021

Market analysis and development forecasts for 2021-2026

This product is also available in Polish

Market analysis and development forecasts for 2021-2026

Infographic Brochure Index and sample pages

Other versions:

Polish

Sector:

Cosmetics

Country:

Poland

PMR's best-selling report provides a comprehensive overview of the cosmetics retail market in Poland, including the impact of macroeconomic and legislative factors, as well as an analysis of the financial situation and expansion plans of the largest and medium-sized players.

The report includes the structure and value of the market until 2026, broken down by the main distribution channels, as well as an analysis of the market by nine product segments along with forecasts and characteristics of each of them.

The package includes a PowerPoint file with a managerial summary and an Excel file with key data from the report.

Content

What is the content of the report?

Value and dynamics of the market along with growth forecasts till 2026.
An analysis of the various segments of the market, including body and bath cosmetics, facial care, hair care and styling, colour cosmetics, oral care, perfumes, dermocosmetics, and baby cosmetics.
The report also includes a breakdown of sales of each segment into offline and online channels.
The main trends and other factors influencing development of the cosmetics market in Poland as:
- The impact of coronavirus pandemic on individual channels and market segments,
- Celebrities and influencers vs. purchase decisions, popularity of do-it-yourself hybrid nails,
- Loyalty programmes and apps of cosmetics chains
- Impact of social media networks' activities on consumers
Consumer profile supported by consumer survey results
Major market players - not only drugstore chains, but also grocery chains with estimated cosmetics sales value and online players such as Notino and Zalando Beauty, among others.
Share of specific product segments and distribution channels, including, among others, beauty chains, direct sales, online channel, grocery shops and pharmacies.
Analysis of the macroeconomic situation with forecasts for key indicators, including GDP, inflation, wages, unemployment or exchange rates

Benefits

Why to buy the report?

Contains a range of forecasts for market value, segments and distribution channels in as many as three scenarios - baseline, optimistic and pessimistic
Helps answer questions about the growth perspectives of individual product segments
Presents the latest market trends supported by consumer survey results.
Presents a complete list of the largest market players, including food companies with their estimated cosmetics sales, companies specialising in direct sales, or online shops

Users

Who benefits from the analysis?

Management representatives and decision-makers from marketing, sales and business development departments, representing:

Drugstore, perfume, cosmetics chains
Pharmacy chains
Cosmetics wholesalers
Food chains that offer cosmetics
Internet shops and platforms
Non-food discounters
Distributors and importers of cosmetics products
Suppliers of technical solutions for shops
Investment funds, banks, financial institutions

Cosmetics retail market in Poland 2021

Market analysis and development forecasts for 2021-2026

What is the content of the report?

Why to buy the report?

Who benefits from the analysis?

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