Industry Report

Cosmetics retail market in Poland 2021

Market analysis and development forecasts for 2021-2026

This product is also available in Polish

Cosmetics retail market in Poland 2021

Market analysis and development forecasts for 2021-2026

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Cosmetics
Country: Poland

PMR's best-selling report provides a comprehensive overview of the cosmetics retail market in Poland, including the impact of macroeconomic and legislative factors, as well as an analysis of the financial situation and expansion plans of the largest and medium-sized players.

The report includes the structure and value of the market until 2026, broken down by the main distribution channels, as well as an analysis of the market by nine product segments along with forecasts and characteristics of each of them.

The package includes a PowerPoint file with a managerial summary and an Excel file with key data from the report.


What is the content of the report?

  • Value and dynamics of the market along with growth forecasts till 2026.
  • An analysis of the various segments of the market, including body and bath cosmetics, facial care, hair care and styling, colour cosmetics, oral care, perfumes, dermocosmetics, and baby cosmetics.
  • The report also includes a breakdown of sales of each segment into offline and online channels.
  • The main trends and other factors influencing development of the cosmetics market in Poland as:
    • The impact of coronavirus pandemic on individual channels and market segments,
    • Celebrities and influencers vs. purchase decisions, popularity of do-it-yourself hybrid nails,
    • Loyalty programmes and apps of cosmetics chains
    • Impact of social media networks' activities on consumers
  • Consumer profile supported by consumer survey results
  • Major market players - not only drugstore chains, but also grocery chains with estimated cosmetics sales value and online players such as Notino and Zalando Beauty, among others.
  • Share of specific product segments and distribution channels, including, among others, beauty chains, direct sales, online channel, grocery shops and pharmacies.
  • Analysis of the macroeconomic situation with forecasts for key indicators, including GDP, inflation, wages, unemployment or exchange rates

Why to buy the report?

  • Contains a range of forecasts for market value, segments and distribution channels in as many as three scenarios - baseline, optimistic and pessimistic
  • Helps answer questions about the growth perspectives of individual product segments
  • Presents the latest market trends supported by consumer survey results.
  • Presents a complete list of the largest market players, including food companies with their estimated cosmetics sales, companies specialising in direct sales, or online shops

Who benefits from the analysis?

Management representatives and decision-makers from marketing, sales and business development departments, representing:

  • Drugstore, perfume, cosmetics chains
  • Pharmacy chains
  • Cosmetics wholesalers
  • Food chains that offer cosmetics
  • Internet shops and platforms
  • Non-food discounters
  • Distributors and importers of cosmetics products
  • Suppliers of technical solutions for shops
  • Investment funds, banks, financial institutions
Table of Contents
  • Methodology
  • Executive Summary

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: Cosmetics
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

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