Industry Report

Cosmetics retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

Cosmetics retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

The 10th edition of PMR's bestselling report describes in detail the latest trends and factors influencing the development of the cosmetics market in Poland. Over 190 pages, it presents the most important market information, data, and forecasts until 2025, comprehensively analysing product segments, distribution channels, and major players. It is the only such report in Poland.

Content

What is the content of the report?

  • Value of the market and its growth rate, together with development forecasts until 2025.
  • Analysis of individual product segments, including body and bath cosmetics, face care, hair care and styling, colour cosmetics, oral hygiene, perfumes, dermocosmetics, or children's cosmetics.
  • Main trends and other factors influencing the development of the cosmetics market in Poland, such as:
    • growing popularity of Korean cosmetics,
    • popularity of independent making of hybrid nails
    • loyalty programs and apps of cosmetics store chains
    • impact of social media activities on consumers
  • The biggest players on the market - not only drugstore/cosmetics store chains, but also grocery chains (with their estimated cosmetics sales), and online-only players such as Notino and Zalando Beauty
  • Shares of particular product segments and distribution channels, including e.g. cosmetics store chains, direct sales, online channels, grocery stores and pharmacies.
  • Consumer profile based on the results of a proprietary survey.
  • Analysis of the macroeconomic situation, together with forecasts for the most important indicators, including GDP, inflation, wages, unemployment and exchange rates.
Benefits

Why to buy the report?

  • Contains forecasts of the value of the total market, its product segments and distribution channels, in as many as three scenarios - baseline, optimistic and pessimistic
  • Helps answer questions about the development prospects of particular product segments.
  • Presents the latest market trends, informed by the results of a proprietary consumer survey.
  • Presents a complete list of the biggest players on the market, including grocery retailers (with their estimated sales of cosmetics), direct sellers, or online shops.
Users

Who benefits from the analysis?

Executive board members and heads of marketing, sales, and business development at the following:

  • Drugstore, perfume and cosmetics store chains
  • Pharmacy chains
  • Wholesalers of cosmetics
  • Grocery chains that offer cosmetics
  • Online shops and platforms
  • Non-food discounters
  • Distributors and importers of cosmetic products
  • Suppliers of technical solutions for shops
  • Investment funds, banks, financial institutions
Table of Contents
  • Table of contents
  • Methodology
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

Find out more!

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