Industry Report

Cosmetics retail market in Central Europe

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

Cosmetics retail market in Central Europe

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Cosmetics
Country: Central Europe

The report contains a thorough analysis of the situation in the cosmetics retail market of Central Europe (Bulgaria, Czech Republic, Hungary, Romania, Slovakia), including the influence of macroeconomic factors, legislative changes, as well as the development plans of the largest and medium-size retailers.

The report covers the period between 2016 and 2025, including the structure, value and forecasts for the whole market and its specific distribution channels. It includes  key data for leading players as well as information about the market’s product segments.


What is the content of the report?

  • Market value is presented with a unique five-year forecast prepared by PMR’s Econometric Team based on advanced econometric models
  • Value of retail sales of cosmetics in different distribution channels in 2016-2025
  • Expert commentary to explain all the presented data
  • Influence of implemented and planned legislative changes on the retail cosmetics market in Central Europe
  • Description of consolidation processes on the Central Europe cosmetics market, including market entries, exits, mergers and acquisitions
  • Ranking of the largest retailers on the Central Europe cosmetics market, based on their revenues, number of stores (historic, current and planned) and sales per store
  • Market share for the top 10 players in each of the five analysed countries
  • Analysis of cosmetics sales in large grocery stores, including this channel’s sales value and dynamics
  • Market value, retailers’ sales revenues
  • Channels presented in this report: cosmetics stores, large grocery stores (including: hypermarkets, supermarkets, discounters), direct sales, online sales, other channels (including: independent stores and marketplaces).

Why to buy the report?

  • Complete analysis of the Central Europe cosmetics retail market, as well as its channels, enabling evaluation of the market and its growth perspectives
  • Unique forecasts to 2025 for the market and its channels in terms of value, based on advanced econometric models, supporting the preparation of strategies
  • Possibility to analyse historic data and revealed trends
  • Report includes a thorough market trends analysis
  • Information about the largest retailers on the market – cosmetics sales by value, number of stores, market shares.

Who benefits from the analysis?

The report was prepared to support managers and experts from the sales, marketing, strategy and development departments of companies and institutions, such as:

  • Health and beauty products manufacturers
  • Private-label cosmetics producers
  • Retail cosmetics chains and distributors operating in or planning to enter the Central Europe market
  • Pharmacy chains
  • E-commerce platforms and direct sales companies
  • In-store and merchandising solution providers
  • Trade and industry organizations
  • Large grocery chains
  • FMCG wholesalers
  • Banks and investment funds
  • Companies planning to add cosmetics to their product mixes (e.g., C&F retailers)
  • Consulting, research and marketing companies.
Table of Contents
  • Part 1
  • Aggregate results Methodology                   Executive summary CE                  Value (€ m) and change (%) of the cosmetics market in Central Europe, 2016-2025          Value (€ m) of the cosmetics market in Central Europe by country, 2016-2025   Value (€) of the cosmetics market in Central Europe per capita by country, 2016-2025 

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: Cosmetics
Country: Central Europe

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Index and sample pages

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