Industry Report

Clothing and footwear retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

Clothing and footwear retail market in Poland 2020

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail & FMCG
Country: Poland

This is the 14th edition of the report. It discusses the value and structure of the market until 2025, with a breakdown into the main distribution channels (clothing chain stores, internet, direct sales, markets, hypermarkets, and supermarkets and discounts), with estimated data on clothing and footwear sales of the largest food chains provided, along with a breakdown of the market into price and product subdivisions. In addition, the report contains the results of the author’s own consumer survey, and this permits a description of the profile of the Polish clothing and footwear consumer and the customer shopping basket. The report contains an extensive analysis of up to 200 pages of updated information on the impact of the coronavirus on the market.


What is the content of the report?

•    The value of the market and of individual market subdivisions, along with a unique forecast until 2025.
•    Analysis of the value of clothing and footwear sales via particular distribution channels.
•    The value of specific price subgroups of the clothing and footwear market.
•    Analysis of the macroeconomic situation in Poland, along with forecasts for the years 2020-2025.
•    Ranking and profiles of the largest players on the Polish clothing and footwear market.
•    Consumer profile developed on the basis of research into the fashion shopping basket.
•    The impact of the COVID-19 epidemic on clothing and footwear trade.
•    Description of consolidation processes on the clothing and footwear retail market in Poland.
•    Analysis of the development of non-specialist competition – including non-food and textile discounters.
•    Channels included in the report: clothing and footwear stores, hypermarkets, supermarkets, discounters, food and food-industrial stores, direct sales, online sales and markets.
•    Author’s research into the fashion shopping basket conducted on a targeted sample.
•    Discussion of the impact of the ZERO WASTE trend on customers’ purchasing decisions.


Why to buy the report?

•    The overall view of the situation on the Polish clothing and footwear market, along with all of its channels, allows an assessment of the situation and the existing opportunities.
•    The author’s 5-year market and channel forecasts, based on advanced econometric methods, will allow the development of short-term and long-term strategies for the company, along with a sales strategy.
•    Analysis of the largest players in all the channels surveyed, along with an estimate of the sales of fashion products.
•    A unique consumer profile based on a survey of the target group of 500 respondents, supporting and verifying the most important market trends.
•    Exceptional analysis of the situation on both the clothing and footwear markets, based on a survey of the network, allowing the verification of any hypothesis or forecast.


Who benefits from the analysis?

Representatives of the board of directors and decision makers in marketing and sales departments, along with those responsible for the company’s development:
•    clothing and footwear networks,
•    food chains which offer clothing and footwear (hypermarkets, supermarkets and discounters),
•    non-food and textile concerns,
•    online clothing and footwear stores,
•    trading platforms,
•    clothing and footwear manufacturers,
•    distributors and importers of clothing and footwear,
•    suppliers of technical solutions for shops,
•    investment funds, banks, financial institutions.

Table of Contents
  • Methodology
  • Executive summary
Graphs and Tables
  • Structure of the respondent sample, by gender (%), February 2020
  • Structure of the respondent sample, by education (%), February 2020

More info

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+48 12 340 51 30
or email

Other versions: Polish
Sector: Retail & FMCG
Country: Poland

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