Infographic Brochure Index and sample pages

Industry Report

Children's products retail market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Children's products retail market in Poland

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Children products
Country: Poland

Another edition of the report, which is a comprehensive analysis of the market of products for children. The report contains the most up-to-date, unique data on the baby products market in Poland, along with forecasts, taking into account the impact of inflation on the market until 2028. The report contains a detailed analysis of the market divided into main segments (including clothing, footwear, toys, strollers, car seats, cosmetics and food) and presents current trends that have the strongest impact on the market. The publication analyzes and describes the most important distribution channels, giving their value and dynamics, as well as information about the largest players. Additionally, the report presents the results of a consumer survey conducted among people buying products for children.

The package includes an Excel file with the most important data from the report, allowing you to analyze/aggregate the data yourself, and a executive summary of the report presented as a PowerPoint presentation with charts/graphics.


What is the content of the report?

  • Value and dynamics of the baby products market in Poland
  • Forecasts of market growth until 2028, including the impact of the inflation on the market
  • Major trends influencing the development of the baby products market in Poland
  • Analysis of individual segments of the market: clothing and footwear for children, baby food, cosmetics and hygiene products, children's furniture, toys, and strollers and car seats
  • The largest stores operating on the market
  • Profiles of the leading players on the baby products market in Poland and analysis of the competitive environment
  • Analysis of the main distribution channels for baby goods, including large-format stores, chain stores, and the Internet
  • Expert commentary explaining the data presented: the causes, effects, and other scenarios for market developments in Poland
  • The results of the consumer survey presenting consumers' preferences (places of purchase, selection criteria, purchase path, favourite brands) when shopping for children's goods

Why to buy the report?

  • A comprehensive picture of the retail market for baby products in Poland
  • Unique forecasts for all indicators based on advanced econometric methods
  • Ability to analyse market changes
  • Detailed market analysis by key sales channels
  • Interpretation of indicators by PMR experts and econometricians
  • Possibility to compare data for various segments of the baby products market
  • Analysis of alternative scenarios for market development up to 2028
  • Profiles of the largest players in the market

Who benefits from the analysis?

Management representatives, directors of marketing, sales and finance representing:

  • Children's specialty store chains
  • Clothing or shoe chains offering children's clothing or footwear
  • Online stores and trading platforms
  • Food chains offering or considering the introduction of children's products
  • Manufacturers and distributors of children's products
  • Providers of technical solutions for stores
  • Trade organisations
  • Banks, financial institutions.
Table of Contents
  • Methodology
  • Executive summary

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: Children products
Country: Poland

Unlimited sharing and use of the Product inside one Organisation.

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This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 782 011 000.

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