Sports goods and sportswear market in Poland 2017

Market analysis and development forecasts for 2017-2022

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Industry Report

Sports goods and sportswear market in Poland 2017

Market analysis and development forecasts for 2017-2022

This product is also available in Polish

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2 400

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Sports goods and sportswear market in Poland 2017

Market analysis and development forecasts for 2017-2022

View Leaflet

This report provides a comprehensive overview of the Polish retail market for sports goods (sports clothes and shoes and sports equipment and accessories).
Drawing on a combination of proprietary research and secondary data analysis, it presents historic and forecast market values, both for the sports goods market as a whole and for the individual segments, and examines the competitive landscape.

Subscription: 12 months
Publication date: September 2016
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Pharma
Country: Poland
Pages: 349

Do you need assistance?

Phone: +48 12 340 51 30

Email: info@pmrcr.com

Description

Description

 

This report provides a comprehensive overview of the Polish retail market for sports goods (sports clothes and shoes and sports equipment and accessories).

Drawing on a combination of proprietary research and secondary data analysis, it presents historic and forecast market values, both for the sports goods market as a whole and for the individual segments, and examines the competitive landscape.

The report also outlines the profile of Polish consumers of sports goods, including their shopping basket, the amounts spent and the channels used, based on the findings from our survey on a purposive sample of adult Poles.

The five-year forecasts contained in the report are prepared by our team of econometricians using a well-tested multifactorial forecast model that takes into account historic market data, macroeconomic factors (e.g. GDP growth, inflation, disposable incomes, private consumption trends, population size, currency changes), and direct input from market participants and our consumer research findings.

 

What is the content of the report?

 

  • Current market value and a five-year forecast developed by PMR econometricians using a well-tested forecast model
  • Sports clothes and shoes sales value in individual distribution channels with a forecast till 2022
  • Sports equipment and accessories sales value in individual distribution channels with a forecast till 2022
  • Expert commentary explaining the presented data: causes, consequences, alternative market development scenarios
  • Segment focus: analysis of the market shares and prospects of individual segments
  • Analysis of Poland’s current macroeconomic conditions
  • Profile of Polish consumers of sports goods developed from the findings of a survey carried out by PMR Market Experts in 2017 on a purposive sample of Polish adults
  • Impact of recently enacted and upcoming legislation on retail sales of dietary supplements, sports equipment, and sports clothes and shoes in Poland
  • Ranking list of the largest retailers on the sports goods market

 

Who benefits from the analysis? 

 

The report is intended for strategy, business development, and sales and marketing executives and staff at the following types of organisations:

 

  • Manufacturers of sports goods
  • Distributors of sports clothes and shoes and sports equipment
  • New entrants on the Polish sports goods retail market
  • Clothing and footwear chains
  • Large-area store chains
  • Government agencies, embassies and trade groups
  • Consultancies and research firms
  • Project coordinators, finance experts and brokers.

 

Why to buy the report? 

 

  • Comprehensive market overview – key figures backed up with expert commentary
  • Five-year forecasts for market and segment values – a highly useful tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • Profile of consumers based on a unique survey into Poles’ buying behaviour regarding sports goods – helps identify or verify salient market trends.
  • Report includes a detailed analysis of current market trends and a discussion of alternative market development scenarios till 2022
  • Analysis of the competitive landscape and the largest players that will be of help in deciding whether to enter a new segment or how to design the product offer
  • Report based on a consistent PMR methodology allowing for comparability between reports

 

 

 


What is the content of the report?

What is the content of the report?

 

  • Current market value and a five-year forecast developed by PMR econometricians using a well-tested forecast model
  • Sports clothes and shoes sales value in individual distribution channels with a forecast till 2022
  • Sports equipment and accessories sales value in individual distribution channels with a forecast till 2022
  • Expert commentary explaining the presented data: causes, consequences, alternative market development scenarios
  • Segment focus: analysis of the market shares and prospects of individual segments
  • Analysis of Poland’s current macroeconomic conditions
  • Profile of Polish consumers of sports goods developed from the findings of a survey carried out by PMR Market Experts in 2017 on a purposive sample of Polish adults
  • Impact of recently enacted and upcoming legislation on retail sales of dietary supplements, sports equipment, and sports clothes and shoes in Poland
  • Ranking list of the largest retailers on the sports goods market

Who benefits from the analysis?

Who benefits from the analysis? 

 

The report is intended for strategy, business development, and sales and marketing executives and staff at the following types of organisations:

 

  • Manufacturers of sports goods
  • Distributors of sports clothes and shoes and sports equipment
  • New entrants on the Polish sports goods retail market
  • Clothing and footwear chains
  • Large-area store chains
  • Government agencies, embassies and trade groups
  • Consultancies and research firms
  • Project coordinators, finance experts and brokers.

Why to buy the report?

Why to buy the report? 

 

  • Comprehensive market overview – key figures backed up with expert commentary
  • Five-year forecasts for market and segment values – a highly useful tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • Profile of consumers based on a unique survey into Poles’ buying behaviour regarding sports goods – helps identify or verify salient market trends.
  • Report includes a detailed analysis of current market trends and a discussion of alternative market development scenarios till 2022
  • Analysis of the competitive landscape and the largest players that will be of help in deciding whether to enter a new segment or how to design the product offer
  • Report based on a consistent PMR methodology allowing for comparability between reports
Table of Contents

Table of Contents

Graphs and Tables

Graphs and Tables

Infographic

Infographic

Product details

Price:

2 400

Select languages:

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Subscription: 12 months
Publication date: October 2017
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Retail
Country: Poland

Do you need assistance?

Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Clients' Testimonials

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth, forward-looking analyses are very helpful in strategy planning.

Commercial and Market Insight Manager

Tesco Polska Sp z o.o.

PMR’s reports are of high quality in terms of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.

Wiceprezes Zarządu

Vistula Group S.A.

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regularly provide insight, and reports and analyzes help you strategically plan your company's activities.

 

Managing Director

Swarovski Poland Sp. z o.o.,

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