Retail market of home appliances, electronics and digital media in Poland 2017

Market analysis and development forecasts for 2017-2022

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Industry Report

Retail market of home appliances, electronics and digital media in Poland 2017

Market analysis and development forecasts for 2017-2022

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Retail market of home appliances, electronics and digital media in Poland 2017

Market analysis and development forecasts for 2017-2022

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This unique, fourth edition of PMR report is a comprehensive picture of the retail market of household appliances, electronics and digital media in Poland. The report explores all sales channels, including large chains, online stores or e-commerce platforms, such as Allegro. Moreover, it provides information on the most recent events, current condition and expected expansion of this market in Poland. The report also presents growth prospects of the key market segments, such as: consumer electronics and photography, large and small home appliances, as well as computers and telephones. Values of segments, channels and the entire market are additionally supplemented with development forecasts until 2022.

Subscription: 12 months
Publication date: September 2016
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Pharma
Country: Poland
Pages: 349

Do you need assistance?

Phone: +48 12 340 51 30

Email: info@pmrcr.com

Description

Description

This unique, fourth edition of PMR report is a comprehensive picture of the retail market of household appliances, electronics and digital media in Poland. The report explores all sales channels, including large chains, online stores or e-commerce platforms, such as Allegro. Moreover, it provides information on the most recent events, current condition and expected expansion of this market in Poland. The report also presents growth prospects of the key market segments, such as: consumer electronics and photography, large and small home appliances, as well as computers and telephones. Values of segments, channels and the entire market are additionally supplemented with development forecasts until 2022.

 

What is the content of the report?

 

  • Market value with a unique 5-year forecast prepared by the team of PMR econometricians using reliable econometric models
  • Growth scenarios for the retail market of home appliances, consumer electronics and digital media until 2022, estimating the impact of individual factors on its projected value, prepared in cooperation with the team of econometricians
  • Key trends and other factors affecting the market development
  • Largest companies engaged in retail of this assortment
  • Popularity of online stores, as well as Allegro and other online auction platforms
  • Analysis of four major segments: consumer electronics and photography, large home appliances, small home appliances, as well as computers and telephones.
  • Analysis of all sales channels, such as store chains, online sales divided into e-stores and major players among them, as well as e-commerce platforms, hypermarkets, supermarkets and discounts stores, or independent stores and marketplaces.
  • Reliable development forecasts for the market, segments and channels until 2022.
  • Analysis of sales of basic product groups on Allegro.
  • Analysis of the macroeconomic situation in Poland, along with outlooks for 2017-2022 and forecast for the key economic indicators until 2022

 

Who benefits from the analysis? 

 

The analysis is designed for managers and sales, marketing, strategy and business development professionals representing such companies and organisations as:

 

  • Retail and wholesale companies trading in household appliances, consumer electronics or digital media
  • Manufacturers of such products
  • E-commerce companies operating in or entering the Polish market
  • Enterprises interested in launching an online store or adding new product groups to their portfolios
  • Companies involved in monitoring of the online channel expansion
  • Suppliers of technical solutions for brick-and-mortar stores and e-commerce
  • Commercial organisations
  • Trade associations and organisations
  • Banks and investment funds,
  • Companies cooperating with stores, such as logistics or marketing firms.

 

Why to buy the report? 

 

  • A comprehensive overview of the situation on Poland’s retail market of home appliances, consumer electronics and digital media, as well as its four selected segments allowing for assessment of the situation and opportunities it provides
  • Original 5-year forecasts for the market and its segments, based on advanced econometric models allowing for elaboration of a company’s short- and long-term development strategy or sales strategy
  • The report takes into consideration a detailed analysis of existing trends along with their estimated impact on the market value and analysis of alternative market growth scenarios until 2022
  • Comprehensive analysis of sales channels covering all means to reach out to consumers.
  • Detailed analysis of selected product groups by sales via Allegro, the largest auction website.
  • The analysis of competitive environment and major players will make it possible to evaluate investment opportunities in a new channel or segment and to select original offering
  • This is already the 4th edition of PMR report on the retail market of home appliances, electronics and digital media in Poland
  • The report was elaborated on the basis of PMR coherent methodology ensuring comparability of data from individual reports
Table of Contents

Table of Contents

  • Methodology
  • Executive summary
  • Macroeconomic forecasts
    • Assessment of the situation in 2016
    • Forecast of the situation in 2017
    • Medium-term outlook: 2018-2022
  • Market value
  • Trends
  • Market segments
    • Distribution channels
    • Store chains
    • Hypermarkets, supermarkets and discount stores
      • Internet
      • Online stores
    • E-commerce platforms – AllegroIndependent stores, marketplaces and small local chains
  • Largest companies in the retail market of home appliances, consumer electronics and digital media
  • Profiles of selected players
Graphs and Tables

Graphs and Tables

Infographic

Infographic

Product details

Price:

1 800

Select languages:

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Subscription: 12 months
Publication date: July 2017
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Retail
Country: Poland

Do you need assistance?

Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Clients' Testimonials

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regularly provide insight, and reports and analyzes help you strategically plan your company's activities.

 

Managing Director

Swarovski Poland Sp. z o.o.,

PMR’s reports are of high quality in terms of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.

Wiceprezes Zarządu

Vistula Group S.A.

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth, forward-looking analyses are very helpful in strategy planning.

Commercial and Market Insight Manager

Tesco Polska Sp z o.o.

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