Private label retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

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Private label retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

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Private label retail market in Poland 2018

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Private label retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

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This report provides a comprehensive overview of the Polish market for private label goods sold in grocery stores. It presents historic and forecast market values from 2013 through to 2022, both in total and broken down into key distribution channels (hypermarkets, supermarkets, discount stores, convenience stores, small-format grocery stores). It also examines the financial situation and expansion plans of the largest and medium-sized players. And it outlines the profile of Polish consumers of grocers’ private labels, drawing on the findings from a unique survey carried out by PMR on a representative sample of 1,000 adult Poles.

The forecasts presented in the report take into account the impact of recently enacted and planned legislation (e.g. Rodzina 500+, the proposed Sunday trading ban), as well as macroeconomic factors.

 

Subscription: 12 months
Publication date: September 2016
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Pharma
Country: Poland
Pages: 349

Do you need assistance?

Phone: +48 12 340 51 30

Email: info@pmrcr.com

Description

Description

This report provides a comprehensive overview of the Polish market for private label goods sold in grocery stores. It presents historic and forecast market values from 2013 through to 2022, both in total and broken down into key distribution channels (hypermarkets, supermarkets, discount stores, convenience stores, small-format grocery stores). It also examines the financial situation and expansion plans of the largest and medium-sized players. And it outlines the profile of Polish consumers of grocers’ private labels, drawing on the findings from a unique survey carried out by PMR on a representative sample of 1,000 adult Poles.

 

The forecasts presented in the report take into account the impact of recently enacted and planned legislation (e.g. Rodzina 500+, the proposed Sunday trading ban), as well as macroeconomic factors. 


What is the content of the report?

 

  • Data on market value, with a five-year market development forecast developed by PMR econometricians using well-tested econometric models
  • Value of private-label sales in individual distribution channels in 2013-2022
  • Analysis of Poland’s current macroeconomic situation
  • Expert commentary explaining the data: causes, consequences, other development scenarios for the private label market in Poland
  • Impact of recently enacted or planned legislation (Rodzina 500+, restrictions on Sunday retailing) on the private label market
  • A ranking list of the largest players in private label retail in Poland by revenue and store count, along with information about expansion plans, product assortment policies (e.g. the rise of non-food lines; private labels positioned in different price segments)
  • Value of private-label sales in individual distribution channels
  • Total sales revenues of the 20 largest private label retailers in Poland
  • Sales per store
  • Grocers’ revenues from private labels
  • Grocers’ store numbers
  • Combined share of the 10 largest players
  • Chanells mentioned in this report: hypermarkets, supermarkets, discount stores, convenience stores, small-format grocery stores
  • Alternative market development scenarios until 2022 based on estimated impact of relevant factors on market value, developed in collaboration with PMR econometricians
  • Revenues of the 20 largest players (compared to 10 players in previous editions of the report)

Who benefits from the analysis?

The report is intended as a resource for executives and sales, marketing, strategy and business development professionals from the following organisations:

  • Grocery chains
  • Cosmetics chains and pharmacy chains
  • FMCG wholesalers
  • Food manufacturers
  • Manufacturers of cosmetics
  • Packaging manufacturers
  • Manufactures of hair and body care accessories
  • Component manufacturers
  • Trade associations
  • Companies interested in the habits of Polish shoppers (research firms, consultancies, advertising agencies, banks, investors).

Why to buy the report?

 

  • It is already the 9th edition of the PMR report on the Polish private label market
  • Overview of the private label market in Poland
  • Five-year market forecasts developed by PMR using advanced econometric methods – a valuable tool for strategy development (short-term and long-term growth strategy, sales strategy)
  • A comprehensive analysis of the private-label strategies of the largest grocery chains – provides a complete picture of the market and competition
  • The report includes a detailed analysis of prevailing trends and their estimated impact on market value, as well as alternative market development scenarios until 2022
  • An analysis of the competitive landscape and the leading players that will be of help in deciding whether to invest in a new segment, or how to design a competitive offerThe report is based on a consistent PMR methodology allowing for comparability between reports

 

Table of Contents

Table of Contents

  • Methodology
  • Executive summary
  • Macroeconomic environment
    • Macroeconomic forecasts
    • Value of retail market
  • Macroeconomic forecasts
  • Value of retail market
  • Private label market overview
    • Private label market value and growth in Poland
    • Market development scenarios
    • Market trends
      • The Rodzina 500+ scheme
      • Restriction of Sunday trading
      • Private label healthy and organic food
      • Development of functional food under a private label
      • Development of regional food under a private label
      • Private label textiles in grocery chains
      • Private label home appliances, electronics and digital media in grocery chains
      • Private label cosmetics in grocery chains
      • Market of children’s products under grocery chains’ private labels
      • Private label products as a gift
      • Private label as a way to build unique offering and loyalty
      • Promotional activities in the private label segment
    • Key factors affecting the market
      • Demographics
      • Immigration
      • Disposable income
      • Spending on advertising
  • Private label market value and growth in Poland
  • Market development scenarios
  • Market trends
    • The Rodzina 500+ scheme
    • Restriction of Sunday trading
    • Private label healthy and organic food
    • Development of functional food under a private label
    • Development of regional food under a private label
    • Private label textiles in grocery chains
    • Private label home appliances, electronics and digital media in grocery chains
    • Private label cosmetics in grocery chains
    • Market of children’s products under grocery chains’ private labels
    • Private label products as a gift
    • Private label as a way to build unique offering and loyalty
    • Promotional activities in the private label segment
  • The Rodzina 500+ scheme
  • Restriction of Sunday trading
  • Private label healthy and organic food
  • Development of functional food under a private label
  • Development of regional food under a private label
  • Private label textiles in grocery chains
  • Private label home appliances, electronics and digital media in grocery chains
  • Private label cosmetics in grocery chains
  • Market of children’s products under grocery chains’ private labels
  • Private label products as a gift
  • Private label as a way to build unique offering and loyalty
  • Promotional activities in the private label segment
  • Key factors affecting the market
    • Demographics
    • Immigration
    • Disposable income
    • Spending on advertising
  • Demographics
  • Immigration
  • Disposable income
  • Spending on advertising
  • Consumer profile
    • Consumer in 2016
    • Familiarity with the concept of a private label
    • Purchases of private label products
      • Purchases of private label grocery products
      • Grocery categories bought under private labels
      • Place where private label grocery products are bought
      • Frequency of private label grocery purchases
      • Private label cosmetic purchases
      • Cosmetic categories bought under private labels
      • Place where private label cosmetics are bought
      • Aware and unaware purchases of private label products
    • Motivation to buy private labels
    • Perception of private labels
  • Consumer in 2016
  • Familiarity with the concept of a private label
  • Purchases of private label products
    • Purchases of private label grocery products
    • Grocery categories bought under private labels
    • Place where private label grocery products are bought
    • Frequency of private label grocery purchases
    • Private label cosmetic purchases
    • Cosmetic categories bought under private labels
    • Place where private label cosmetics are bought
    • Aware and unaware purchases of private label products
  • Purchases of private label grocery products
  • Grocery categories bought under private labels
  • Place where private label grocery products are bought
  • Frequency of private label grocery purchases
  • Private label cosmetic purchases
  • Cosmetic categories bought under private labels
  • Place where private label cosmetics are bought
  • Aware and unaware purchases of private label products
  • Motivation to buy private labels
  • Perception of private labels
  • Distribution channels
    • Discounters
    • Supermarkets
    • Hypermarkets
    • Small-format stores
  • Discounters
  • Supermarkets
  • Hypermarkets
  • Small-format stores
  • Leading players
  • Profiles of selected retailers
    • Jeronimo Martins
    • Schwarz Group
      • Lidl
      • Kaufland
    • Tesco
    • Carrefour
    • Intermarche
    • Netto
    • Auchan
    • Aldi
    • Polomarket
  • Jeronimo Martins
  • Schwarz Group
    • Lidl
    • Kaufland
  • Lidl
  • Kaufland
  • Tesco
  • Carrefour
  • Intermarche
  • Netto
  • Auchan
  • Aldi
  • Polomarket
Graphs and Tables

Graphs and Tables

List of tables

  • Selected statistics for the private label market in Poland, 2014-2018
  • Selected macroeconomic indicators: data and forecasts for 2013-2022
  • Overview of the situation of the private label market in Poland, 2013-2022
  • Volume and value share of private labels in selected European markets (%), 2016
  • Factors affecting growth of the private label market in Poland, 2016-2022
  • Acceptance of changes related to a possible ban on Sunday trading in Poland (%), March 2017
  • Acceptance of changes related to a possible ban on Sunday trading in Poland by age category of respondents (%), March 2017
  • Store brands most often chosen for buying clothes in Poland (%), 2017
  • Footwear store brands most popular in Poland (%), 2017
  • Value and volume shares of private labels in different categories of cosmetics and hygiene articles (%), and change in Poland, 2015-2016
  • Impact of individual factors on the value of the grocery market in Poland, 2013-2022
  • Grocery chains’ highest spending on advertising in Poland (PLN m), by medium, 2016
  • Declared awareness of the private label concept (%), by demographic features, Q3 2017
  • Share of respondents having purchased a private label grocery product in the preceding three months, by demographic variables (%), Q3 2017
  • Share of respondents having purchased a private label cosmetic in the preceding three months, by demographic variables (%), Q3 2017
  • Private label market in Poland, by distribution channel (PLN bn), 2013-2022
  • Share of private labels in total sales in Poland, by distribution channel (%), 2013-2017
  • Leading retailers by estimated private label sales in Poland, 2016
  • Leading retailers by estimated share in the private label market in Poland (%), 2013-2017
  • Leading retailers by estimated private label sales in Poland (PLN m), 2013-2017
  • Leading retailers by estimated growth of private label sales in Poland (%), 2013-2017
  • Sales revenues (PLN m) and number of Biedronka stores in Poland, 2013-2017
  • Sales revenues (PLN m) and number of Schwarz Group stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Lidl discount stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Kaufland hypermarkets in Poland, 2013-2017
  • Revenues from sales, private label sales value (PLN m) and number of Tesco chain stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Carrefour stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Intermarche stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Netto discount stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Auchan hypermarkets in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Aldi discount stores in Poland, 2013-2017
  • Sales revenues, private label sales value (PLN m) and number of Polomarket stores in Poland, 2013-2017


List of graphs

 

  • Respondents by gender (%), Q3 2017
  • Respondents by education (%), Q3 2017
  • Respondents by age categories (%), Q3 2017
  • Respondents by place of residence (%), Q3 2017
  • Respondents by net per capita household income (%), Q3 2017
  • Value (PLN m) and change (%, y-o-y) of retail sales in Poland, 2013-2022
  • Share of food and non-food products in retail sales in Poland (%), 2013-2022
  • Value of food and non-food products in retail sales in Poland (PLN bn), 2013-2022
  • Change of food and non-food products in retail sales in Poland (%, y-o-y), 2013-2022
  • Value (PLN bn) and growth (%) of the private label market in Poland, 2013-2022
  • Projected growth in value of the private label market in Poland in the optimistic and pessimistic scenarios (%), 2017-2022
  • Respondents participating in the Rodzina 500+ scheme (%), March 2017
  • Effect of the Rodzina 500+ scheme on the shopping habits of respondents in Poland (%), March 2017
  • Home appliances, electronics and digital media retail sales in hypermarkets, supermarkets and discounters in Poland – value (PLN m) and change (%), 2013-2022
  • Private labels considered an appropriate gift (%), by respondents’ gender, Q3 2017
  • Private labels considered an appropriate gift (%), by respondents’ age, Q3 2017
  • Private labels considered an appropriate gift (%), by respondents’ education, Q3 2017
  • Private labels considered an appropriate gift (%), by respondents’ net per capita income, Q3 2017
  • Private labels considered an appropriate gift (%), by respondents’ place of residence, Q3 2017
  • Opinions regarding the statement that private label products are inappropriate as a gift (%), by respondents’ gender, Q3 2017
  • Opinions regarding the statement that private label products are inappropriate as a gift (%), by respondents’ age, Q3 2017
  • Opinions regarding the statement that private label products are inappropriate as a gift (%), by respondents’ education, Q3 2017
  • Opinions regarding the statement that private label products are inappropriate as a gift (%), by respondents’ net per capita income, Q3 2017
  • Opinions regarding the statement that private label products are inappropriate as a gift (%), by respondents’ place of residence, Q3 2017
  • Private label products as a reason to visit a given chain’s store (%), by respondents’ gender, Q3 2017
  • Private label products as a reason to visit a given chain’s store (%), by respondents’ age, Q3 2017
  • Private label products as a reason to visit a given chain’s store (%), by respondents’ education, Q3 2017
  • Private label products as a reason to visit a given chain’s store (%), by respondents’ net per capita income, Q3 2017
  • Private label products as a reason to visit a given chain’s store (%), by respondents’ place of residence, Q3 2017
  • Population of Poland, by date of birth (%), June 2016
  • Share of female Poles in the country’s population, by date of birth (%), June 2016
  • Average monthly per capita disposable income in Poland (PLN) and its change (%, y-o-y), 2013-2016
  • Total annual spending of grocery chains (PLN m) and spending change (%) in Poland, 2013-2016
  • Grocery chains’ annual spending on advertising (PLN m) in Poland, 2016
  • Private label product categories purchased in Poland in 2016 (%), 2017
  • Respondents’ familiarity with the concept of private label (%), Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), by gender, Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), by age, Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), by education, Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), by net per capita income, Q3 2017
  • Grocery categories in which respondents had bought private label products in the preceding three months in Poland (%), by place of residence, Q3 2017
  • Types of stores in which respondents had bought a private label grocery product in the preceding three months in Poland (%), Q3 2017
  • Stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), Q3 2017
  • Selected stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), by gender, Q3 2017
  • Selected stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), by age, Q3 2017
  • Selected stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), by education, Q3 2017
  • Selected stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), by net per capita income, Q3 2017
  • Selected stores in which respondents had bought private label grocery products most often in the preceding three months in Poland (%), by place of residence, Q3 2017
  • Frequency of respondents’ private label grocery purchases in the preceding three months in Poland (%), Q3 2017
  • Frequency of private label grocery purchases in the preceding three months (%), by respondents’ gender, Q3 2017
  • Frequency of private label grocery purchases in the preceding three months (%), by respondents’ age, Q3 2017
  • Frequency of private label grocery purchases in the preceding three months (%), by respondents’ education, Q3 2017
  • Frequency of private label grocery purchases in the preceding three months (%), by respondents’ net per capita income, Q3 2017
  • Frequency of private label grocery purchases in the preceding three months (%), by respondents’ place of residence, Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), by gender, Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), by age, Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), by education, Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), by net per capita income, Q3 2017
  • Cosmetic categories in which respondents had bought private label products in the preceding three months in Poland (%), by place of residence, Q3 2017
  • Types of stores in which respondents had bought a private label cosmetic in the preceding three months in Poland (%), Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), by gender, Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), by age, Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), by education, Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), by net per capita income, Q3 2017
  • Stores in Poland in which respondents had bought private label cosmetics most often in the preceding three months (%), by place of residence, Q3 2017
  • Unaware purchase of a private label product in Poland (%), by respondents’ gender, Q3 2017
  • Unaware purchase of a private label product in Poland (%), by respondents’ age, Q3 2017
  • Unaware purchase of a private label product in Poland (%), by respondents’ education, Q3 2017
  • Unaware purchase of a private label product in Poland (%), by respondents’ net per capita income, Q3 2017
  • Unaware purchase of a private label product in Poland (%), by respondents’ place of residence, Q3 2017
  • Respondents’ reaction to the statement: When shopping, I do not think about which product is private label and which is not (%), by gender, Q3 2017
  • Respondents’ reaction to the statement: When shopping, I do not think about which product is private label and which is not (%), by age, Q3 2017
  • Respondents’ reaction to the statement: When shopping, I do not think about which product is private label and which is not (%), by education, Q3 2017
  • Respondents’ reaction to the statement: When shopping, I do not think about which product is private label and which is not (%), by net per capita income, Q3 2017
  • Respondents’ reaction to the statement: When shopping, I do not think about which product is private label and which is not (%), by place of residence, Q3 2017
  • Respondents’ reaction to the statement: Generally it is the lower price that causes me to reach for a private label (%), by gender, Q3 2017
  • Respondents’ reaction to the statement: Generally it is the lower price that causes me to reach for a private label (%), by age, Q3 2017
  • Respondents’ reaction to the statement: Generally it is the lower price that causes me to reach for a private label (%), by education, Q3 2017
  • Respondents’ reaction to the statement: Generally it is the lower price that causes me to reach for a private label (%), by net per capita income, Q3 2017
  • Respondents’ reaction to the statement: Generally it is the lower price that causes me to reach for a private label (%), by place of residence, Q3 2017
  • Respondents’ attitude to selecting new brands and products (%), by gender, Q3 2017
  • Respondents’ attitude to selecting new brands and products (%), by age, Q3 2017
  • Respondents’ attitude to selecting new brands and products (%), by education, Q3 2017
  • Respondents’ attitude to selecting new brands and products (%), by net per capita income, Q3 2017
  • Respondents’ attitude to selecting new brands and products (%), by place of residence, Q3 2017
  • Offering of private labels by known manufacturers, in respondents’ opinion (%), by gender, Q3 2017
  • Offering of private labels by known manufacturers, in respondents’ opinion (%), by age, Q3 2017
  • Offering of private labels by known manufacturers, in respondents’ opinion (%), by education, Q3 2017
  • Offering of private labels by known manufacturers, in respondents’ opinion (%), by net per capita income, Q3 2017
  • Offering of private labels by known manufacturers, in respondents’ opinion (%), by place of residence, Q3 2017
  • Respondents’ reaction to the statement: Private labels offer quality no worse than branded products so it makes no sense to overpay (%), by gender, Q3 2017
  • Respondents’ reaction to the statement: Private labels offer quality no worse than branded products so it makes no sense to overpay (%), by age, Q3 2017
  • Respondents’ reaction to the statement: Private labels offer quality no worse than branded products so it makes no sense to overpay (%), by education, Q3 2017
  • Respondents’ reaction to the statement: Private labels offer quality no worse than branded products so it makes no sense to overpay (%), by net per capita income, Q3 2017
  • Respondents’ reaction to the statement: Private labels offer quality no worse than branded products so it makes no sense to overpay (%), by place of residence, Q3 2017
  • Respondents’ reaction to the statement: I think the differences between branded products and retail chains’ private labels are disappearing (%), by gender, Q3 2017
  • Respondents’ reaction to the statement: I think the differences between branded products and retail chains’ private labels are disappearing (%), by age, Q3 2017
  • Respondents’ reaction to the statement: I think the differences between branded products and retail chains’ private labels are disappearing (%), by education, Q3 2017
  • Respondents’ reaction to the statement: I think the differences between branded products and retail chains’ private labels are disappearing (%), by net per capita income, Q3 2017
  • Respondents’ reaction to the statement: I think the differences between branded products and retail chains’ private labels are disappearing (%), by place of residence, Q3 2017
  • Private label market in Poland, by distribution channel (%), 2013-2022
  • Growth of private label sales in Poland, by distribution channel (%), 2013-2022

 

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Product details

Price:

2 400

Select languages:

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Subscription: 12 months
Publication date: November 2017
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Retail
Country: Poland

Do you need assistance?

Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Clients' Testimonials

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Tesco Polska Sp z o.o.

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Vistula Group S.A.

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Swarovski Poland Sp. z o.o.,

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