The report provides a uniquely comprehensive view of what Polish consumers spend their money on, and forecasts how their spending patterns will evolve through 2030.
It covers more than 100 categories of goods and services, from food and drink through clothes and furniture to recreation and transport services. It also looks at per capita consumption of selected food categories.
The data and forecasts are based on the largest regular household survey conducted in Poland, whose sample is made up of about 37,000 households.
The publication contains expert qualitative interpretation of opportunities and threats for particular categories, making it an invaluable resource for strategy planning.
What is the content of the report?
- Complete picture of what Polish consumers spend their money on
- Exclusive forecasts until 2030 for more than 100 categories of consumer goods and services
- Per capita consumption of selected food products
- Expert qualitative commentary for each category, including SWOT analysis
- Analysis of macroeconomic factors impacting retail