Online retail market in Poland 2018

E-commerce market analysis and development forecasts for 2018-2023

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Industry Report

Online retail market in Poland 2018

E-commerce market analysis and development forecasts for 2018-2023

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Online retail market in Poland 2018

E-commerce market analysis and development forecasts for 2018-2023

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This report offers a comprehensive picture of the e-commerce market in Poland, discussing both consumer attitudes and the sales growth recorded by online stores active in selected market segments. The report includes information on the latest events, on the present state and the expected development of the online retail market in Poland. Furthermore, it presents the growth prospects for key market segments, such as grocery, clothing and furniture, cosmetics, children’s products, home appliances, consumer electronics and digital media as well as the markets of DIY products, furniture and interior furnishings.

Subscription: 12 months
Publication date: November 2018
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: e-commerce
Country: Poland

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Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Description

Description

In the e-commerce market analysis you will find the most up-to-date information on consumer preferences and on the leaders of the entire market as well as of its different examined segments, additionally broken down into online stores and e-commerce platforms, such as Allegro. The report also offers growth forecasts until 2023 regarding the value of both the entire market and of the discussed segments broken down into online stores and e-commerce platforms.

The 3-in-1 report includes two additional tools, namely the Executive Summary in the form of a PowerPoint presentation with charts/graphics - ready material for presenting data and conclusions during key strategic meetings at your company as well as the Database of report stats (an Excel file) containing the most important statistics from the report so that you can analyse/aggregate the data on your own – a tool that is particularly useful for analysts.


What is the content of the report?

  • Market value together with a unique forecast prepared by a team of PMR's econometricians based on proven econometric models for a period of five years
  • Scenarios for e-commerce market development until 2023, estimating the impacts of different factors on its expected value, prepared in cooperation with a team of econometricians
  • Key trends and other factors exerting an impact on the development of the e-commerce market in Poland
  • Biggest stores operating in each of the discussed segments
  • Popularity of Allegro and other auction websites
  • Perception of online retail by active Polish consumers and their purchasing references in this regard
  • Analysis of different e-commerce market segments in Poland, including grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings as well as clothing and footwear, cosmetics and children’s products
  • Value of the different discussed segments broken down into online stores and e-commerce platforms
  • Reliable forecasts for the development of the internet commerce market in Poland, estimated for each of the market segments examined in the report, including the grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings, clothing and footwear, cosmetics and children’s products
  • Sales generated by the biggest online counterparts of brick-and-mortar stores, e-commerce platforms or stores operating exclusively on the internet
  • Profiles of the leading players on the online retail market in Poland and an analysis of the competitive environment
  • Analysis of the macroeconomic situation in Poland together with forecasts for the years 2018-2023 and a projection of the key economic indicators until 2023.

Who benefits from the analysis?

The analysis was prepared to assist the managers and experts of sales, marketing, strategy management and development departments in enterprises and organisations such as:

  • E-commerce companies operating on the Polish market and entering it
  • Enterprises interested in launching an online store
  • Companies monitoring the development of the internet channel
  • Online stores offering home appliances, consumer electronics and digital media
  • Online stores offering DIY products and furniture
  • Online stores offering clothing and footwear
  • Online stores offering children’s products
  • Online stores offering cosmetics
  • Online stores offering groceries
  • Suppliers of technology solutions for e-commerce outlets
  • Trade organisations
  • Industry associations and organisations
  • Banks and investment funds
  • Enterprises cooperating with online stores, such as logistics and marketing companies
  • Companies wishing to explore the profile of the Polish consumer (research, consulting and advertising agencies).

Why to buy the report?

  • A complete picture of the situation on the Polish e-commerce market as well as in its selected six segments, making it possible to assess the state of affairs and the opportunities offered by the market
  • Original 5 years’ forecasts for the market and its segments based on advanced econometric models will facilitate the preparation of a short and long-term development strategy for the company as well as the sales strategy
  • The report presents a detailed analysis of trends noticeable on the market as well as their estimated impact on the market value and the discussion of alternative market development scenarios until 2023
  • A unique consumer profile based on a representative sample of 1,000 respondents, supporting and verifying the key market trends
  • A detailed analysis of the selected product groups by sales on the biggest auction website Allegro
  • A comprehensive analysis of the biggest online stores, offering the picture of the entire market and of the competition on it
  • An analysis of the competitive environment and the biggest players will help you to assess the chance of successful investment in a new channel or segment and to choose an original offering
  • The report was prepared using PMR’s consistent methodology ensuring the comparability of data between different reports.
Table of Contents

Table of Contents

  • Methodology
  • Executive summary
  • Macroeconomic forecasts
  • Size of the online retail market
    • Market development scenarios
  • Market development scenarios
  • Biggest online stores and sellers on Allegro
  • Overview of the e-market
    • Market trends
      • Online shopping more attractive than traditional shopping
      • Amazon and AliExpress
      • Omnichannel strategy
      • Subscription services – growing popularity
      • Growing importance of information on products labels and ways of looking for product information on the internet
      • Personalisation and customer shopping experience
      • Virtual trying rooms – a way to use AR concepts
      • E-consumer in stores with no Polish language version
    • Key factors affecting the market
      • Widespread access to the internet
      • Popularisation of e-shopping
      • Number of new computers
      • Number of smartphones in use
      • Mobile internet
    • M-commerce
      • Value of the m-commerce market
      • Shopping by smartphone
      • Paid applications
  • Market trends
    • Online shopping more attractive than traditional shopping
    • Amazon and AliExpress
    • Omnichannel strategy
    • Subscription services – growing popularity
    • Growing importance of information on products labels and ways of looking for product information on the internet
    • Personalisation and customer shopping experience
    • Virtual trying rooms – a way to use AR concepts
    • E-consumer in stores with no Polish language version
  • Online shopping more attractive than traditional shopping
  • Amazon and AliExpress
  • Omnichannel strategy
  • Subscription services – growing popularity
  • Growing importance of information on products labels and ways of looking for product information on the internet
  • Personalisation and customer shopping experience
  • Virtual trying rooms – a way to use AR concepts
  • E-consumer in stores with no Polish language version
  • Key factors affecting the market
    • Widespread access to the internet
    • Popularisation of e-shopping
    • Number of new computers
    • Number of smartphones in use
    • Mobile internet
  • Widespread access to the internet
  • Popularisation of e-shopping
  • Number of new computers
  • Number of smartphones in use
  • Mobile internet
  • M-commerce
    • Value of the m-commerce market
    • Shopping by smartphone
    • Paid applications
  • Value of the m-commerce market
  • Shopping by smartphone
  • Paid applications
  • Consumer profile
    • E-consumer characteristics
      • Frequency of online shopping
      • Online shopping habits
      • Devices used to shop online
    • E-consumer segmentation
  • E-consumer characteristics
    • Frequency of online shopping
    • Online shopping habits
    • Devices used to shop online
  • Frequency of online shopping
  • Online shopping habits
  • Devices used to shop online
  • E-consumer segmentation
  • Online shopping – product segments
    • Overview of product segments
    • Overview of e-shopping by online shoppers
    • Overview of e-shopping in relation to the entire population
    • Comparison of online shopping for consumers and e-consumers
    • Overview of product segments not purchased on the internet
    • When the product segment was last bought
    • Number of transactions in individual categories of products
  • Overview of product segments
  • Overview of e-shopping by online shoppers
  • Overview of e-shopping in relation to the entire population
  • Comparison of online shopping for consumers and e-consumers
  • Overview of product segments not purchased on the internet
  • When the product segment was last bought
  • Number of transactions in individual categories of products
  • Detailed analysis of selected product categories
    • Online market of home appliances, electronics and digital media
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of DIY products, furniture and interior furnishings
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of clothing and footwear
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of children’s products
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of cosmetics
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online grocery retail
      • Value of the market
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
  • Online market of home appliances, electronics and digital media
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players
  • Online market of DIY products, furniture and interior furnishings
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players
  • Online market of clothing and footwear
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players
  • Online market of children’s products
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players
  • Online market of cosmetics
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players
  • Online grocery retail
    • Value of the market
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Value of the market
  • Trends
  • Online stores
  • E-commerce platforms
  • Profiles of selected players

 

Graphs and Tables

Graphs and Tables

List of tables

  • Demographic features of the CAWI survey sample, August 2018
  • Demographic features of the CAPI survey sample, August 2018
  • Comparison of demographic features of the CAWI target sample with the CAPI representative sample, August 2018
  • Selected statistics for the online retail market in Poland, 2015-2019
  • Selected macroeconomic indicators for Poland: data and forecasts for 2014-2023
  • Overview of the online retail market in Poland, 2014-2023
  • Factors influencing growth rate of the online retail market in Poland, 2017-2023
  • Biggest online stores in Poland in terms of sales (PLN m), 2017
  • Sales of selected online stores in Poland (PLN m), 2014-2018
  • Sales change for selected online stores in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ sales in sales of all online stores in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ sales in the total online market in Poland (%), 2014-2018
  • Top 50 sellers of new products on Allegro (PLN m), 2017
  • Impact of individual trends on value of the e-commerce market in Poland, 2014-2023
  • E-consumers’ opinions regarding online shopping compared to traditional shopping in Poland (%), August 2018
  • Product search solutions and frequency of using solutions by e-consumers in Poland (%), August 2018
  • Sources of information used by e-consumers when shopping online in Poland (%), August 2018
  • Impact of individual factors on value of the e-commerce market in Poland, 2014-2023
  • Computers used in households in Poland (%), 2014-2017
  • Users accessing the internet on mobile devices, by device type in Poland (%), 2017
  • Customers ordering or purchasing online goods or services for private use in the previous 12 months in selected European countries (%), 2017
  • Customers ordering or purchasing online goods or services for private use in the previous 12 months in Poland (%), 2014-2017
  • Customers ordering or purchasing online goods or services for private use in the previous 12 months in Poland, by profession (%), 2014-2017
  • Places where people in the US access the internet, 2015
  • Profile of a Polish online shopper, August 2018
  • Frequency of online purchases for e-consumers in Poland (%), August 2018
  • Online shopping habits of e-consumers in Poland (%), August 2018
  • Total shares and shares by gender and age for individual segments of the e-consumer sample in Poland (%), August 2018
  • Demographic structure of individual segments of the e-consumer sample in Poland (%), August 2018
  • Frequency of shopping online by e-consumer segments in Poland (%), August 2018
  • Products purchased online in the last 12 months, by e-consumer segments in Poland (%), August 2018
  • Devices used for shopping online, using subscription services, by e-consumer segments in Poland (%), August 2018
  • Search tools and information sources and evaluation of online shopping vs. traditional shopping, by e-consumer segments in Poland, August 2018
  • Online shopping habits, by e-consumer segments in Poland, August 2018
  • Segments of products purchased offline and online by e-consumers in Poland (%), (CAWI) study, August 2018
  • Segments of products purchased offline and online by consumers in Poland (%), (CAPI) study, August 2018
  • Products purchased online by e-consumers in Poland (%), August 2018
  • Products purchased online in the last 12 months by e-consumers in Poland (%), August 2018
  • Products purchased online in the last 12 months by consumers in Poland (%), August 2018
  • Comparison of online shopping for consumers and e-consumers in Poland (%), August 2018
  • Products not purchased online by e-consumers in Poland who buy the products at least occasionally (%), August 2018
  • Products not purchased online by consumers in Poland who buy the products at least occasionally (%), August 2018
  • When was the last time products of individual product categories were bought by e-consumers in Poland (%), August 2018
  • Average number of transactions for products purchased by e-consumers in the last 12 months in Poland, August 2018
  • Number of online stores in individual market segments in Poland, 2014-2018
  • Online retail sales, by market segments in Poland (PLN m), 2014-2023
  • Change of online retail sales, by market segments in Poland (%), 2014-2023
  • Share of online retail sales, by market segments in Poland (%), 2014-2023
  • Online retail sales at online stores, by market segments in Poland (PLN m), 2014-2023
  • Change of online retail sales at online stores, by market segments in Poland (%), 2014-2023
  • Share of online retail sales in online stores, by market segments in Poland (%), 2014-2023
  • Online retail sales on trading platforms, by market segments in Poland (PLN m), 2014-2023
  • Change of online retail sales on trading platforms, by market segments in Poland (%), 2014-2023
  • Share of online retail sales on trading platforms, by market segments in Poland (%), 2014-2023
  • Home appliances, electronics and digital media online retail sales change compared to change of the entire home appliances, electronics and digital media retail market in Poland (%), 2014-2023
  • Value of home appliance, electronics and digital media retail sales at online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Change of home appliances, electronics and digital media retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Level of household equipment with selected home appliances, electronics and digital media products in Poland (%), 2001, 2017
  • Key information on selected online stores offering home appliances, electronics and digital media in Poland, September 2018
  • Sales value of selected online stores offering home appliances, consumer electronics or digital media in Poland (PLN m), 2014-2018
  • Sales change of selected online stores offering home appliances, consumer electronics or digital media in Poland (%), 2014-2018
  • Estimated shares of selected online stores in the sales of online stores offering home appliances, consumer electronics or digital media in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ in the online market of home appliances, electronics and digital media in Poland (%), 2014-2018
  • Payment and delivery options at selected online stores offering home appliances, electronics and digital media in Poland, September 2018
  • Number of auctions for new products in selected categories of home appliances, electronics and digital media on Allegro in Poland, 28 July 2018
  • Sales of new products and growth rate for different product groups on Allegro in the segments of home appliances, electronics and digital media in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of home appliances, electronics and digital media in Poland, January 2014-June 2018
  • Value shares of new product sales in selected categories and subcategories of home appliances, electronics and digital media on Allegro (%), 2014-2017 and H1 2018
  • Top 25 sellers of new products in the category of Photography on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the category of Computers on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the category of Consoles and game machines on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the category of Home appliances, electronics and digital media on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the category of Telephones and accessories on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the categories of Photography, Computers, Consoles and game machines, Home appliances, electronics and digital media and Telephones and accessories on Allegro (PLN m), 2017
  • Estimated sales of euro.com.pl in Poland (PLN m), 2014-2018
  • Estimated sales of morele.net in Poland (PLN m), 2014-2018
  • Estimated sales of mediamarkt.pl in Poland (PLN m), 2014-2018
  • Estimated sales of x-kom.pl in Poland (PLN m), 2014-2018
  • Estimated sales of mediaexpert.pl in Poland (PLN m), 2014-2018
  • Estimated sales of neo24.pl in Poland (PLN m), 2014-2018
  • Estimated sales of komputronik.pl in Poland (PLN m), 2014-2018
  • Sales of mall.pl in Poland (PLN m), 2014-2018
  • Estimated sales of emag.pl (formerly agito.pl) in Poland (PLN m), 2014-2018
  • Estimated sales of neonet.pl in Poland (PLN m), 2014-2018
  • Change in online retail sales of DIY, furniture and interior furnishings compared to  change of the entire retail of these products in Poland (%), 2014-2023
  • Value of DIY products, furniture and interior furnishings retail sales at online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Change in DIY products, furniture and interior furnishings retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Declared time when specific renovation works were performed (%), January 2018
  • Key information on selected online stores trading in DIY, furniture and home accessories in Poland, September 2018
  • Sales value of selected online stores trading in DIY, furniture and home accessories in Poland (PLN m), 2014-2018
  • Sales change of selected online stores trading in DIY, furniture and home accessories in Poland (%), 2014-2018
  • Estimated share in sales for selected online stores trading in DIY, furniture and home accessories in Poland (%), 2013-2017
  • Estimated share in sales for selected online stores trading in DIY, furniture and home accessories in Poland (%), 2014-2018
  • Payment and delivery options at selected online stores trading in DIY, furniture and home accessories in Poland, October 2017
  • Number of auctions for new products in selected categories of DIY products, furniture and home accessories on Allegro in Poland, 28 July 2018
  • Sales of new products and growth rate for different product groups on Allegro in the segment of DIY, furniture and home accessories in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of DIY, furniture and home accessories in Poland, January 2014-June 2018
  • Top 25 sellers of new products in the category of Home and garden on Allegro (PLN m), 2017
  • Estimated sales of leroymerlin.pl in Poland (PLN m), 2014-2018
  • Estimated sales of westwing.pl in Poland (PLN m), 2014-2018
  • Estimated sales of meble.pl in Poland (PLN m), 2014-2018
  • Estimated sales of nexterio.pl (formerly megastore.pl) in Poland (PLN m), 2014-2018
  • Estimated sales of lazienkaplus.pl in Poland (PLN m), 2014-2018
  • Estimated sales of narzedzia.pl in Poland (PLN m), 2014-2018
  • Estimated sales of jysk.pl in Poland (PLN m), 2014-2018
  • Estimated sales of castorama.pl in Poland (PLN m), 2015-2018
  • Estimated sales of meblobranie.pl in Poland (PLN m), 2014-2018
  • Estimated sales of ikea.com/pl/pl in Poland (PLN m), 2017-2018
  • Clothing and footwear online retail sales change compared to change of the entire clothing and footwear retail market in Poland (%), 2014-2023
  • Value of clothing and footwear retail sales at online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Sales growth of retail clothing and footwear sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Checking the offers and making purchases of clothing and footwear via mobile devices in Poland (%), February 2018
  • Opinions about fashion blogs and vlogs in Poland (%), February 2018
  • Key information on selected online stores selling clothing and footwear in Poland, September 2018
  • Sales value of selected online stores trading in clothing and footwear in Poland (PLN m), 2014-2018
  • Sales change of selected online stores trading in clothing and footwear in Poland (%), 2014-2018
  • Estimated shares of selected online stores in sales of online stores trading in clothing and footwear in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ sales in the clothing and footwear online market in Poland (%), 2014-2018
  • Payment and delivery options at selected online stores trading in clothing and footwear in Poland, September 2018
  • Number of auctions for new products in selected categories of clothing and footwear on Allegro in Poland, 28 July 2018
  • Sales of new products and growth rate for different product groups on Allegro in the clothing and footwear segment in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the clothing and footwear segment in Poland, January 2013-June 2018
  • Top 25 sellers of new products in the category of Clothing and footwear on Allegro (PLN m), 2017
  • Estimated sales of zalando.pl in Poland (PLN m), 2014-2018
  • Estimated sales of eobuwie.com.pl in Poland (PLN m), 2014-2018
  • Estimated sales of bonprix.pl in Poland (PLN m), 2014-2018
  • Estimated sales of reserved.pl in Poland (PLN m), 2014-2018
  • Estimated sales of answear.com in Poland (PLN m), 2014-2018
  • Estimated sales of deichmann.com in Poland (PLN m), 2014-2018
  • Sales of topsecret.pl in Poland (PLN m), 2014-2018
  • Estimated sales of 4f.com.pl in Poland (PLN m), 2014-2018
  • Estimated sales of zlotewyprzedaze.pl in Poland (PLN m), 2014-2018
  • Estimated sales of sugarfree.pl in Poland (PLN m), 2014-2018
  • Change in online retail sales of children’s products compared to change of the entire retail market of children’s products in Poland (%), 2014-2023
  • Value of retail sales of children’s products in online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Change of retail sales of children’s products in online stores and on trading platforms in Poland (%), 2014-2023
  • Key information on selected online stores selling children’s products in Poland, September 2018
  • Sales value of selected online stores trading in children’s products in Poland (PLN m), 2013-2017
  • Sales change of selected online stores trading in children’s products in Poland (%), 2013-2017
  • Estimated share in sales of selected online stores trading in children’s products in Poland (%), 2013-2017
  • Estimated share in sales of selected online stores trading in children’s products in Poland (%), 2013-2017
  • Payment and delivery options at selected online stores trading in children’s products in Poland, September 2018
  • Number of auctions for new products in selected categories of children’s products on Allegro in Poland, 28 July 2018
  • Sales value of new products and change for different product groups on Allegro in the children’s products segment in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the children’s products segment in Poland, January 2013-June 2018
  • Top 25 sellers of new products in the category of Children’s products on Allegro (PLN m), 2017
  • Estimated sales of smyk.com in Poland (PLN m), 2014-2018
  • Sales of endo.pl in Poland (PLN m), 2014-2018
  • Estimated sales of children’s products by empik.com in Poland (PLN m), 2014-2018
  • Estimated sales of 51015kids.eu in Poland (PLN m), 2014-2018
  • Estimated sales of toysrus.pl in Poland (PLN m), 2015-2018
  • Estimated sales of pl.coccodrillo.eu in Poland (PLN m), 2014-2018
  • Sales of bebito.pl in Poland (PLN m), 2014-2018
  • Estimated sales of zakupy.linkbaby.pl in Poland (PLN m), 2014-2018
  • Estimated sales of cobi.pl in Poland (PLN m), 2014-2018
  • Estimated sales of children’s products by merlin.pl in Poland (PLN m), 2014-2018
  • Change in online retail sales of cosmetics compared to change of the entire retail market of cosmetics in Poland (%), 2014-2023
  • Value of retail sales of cosmetics in online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Change of retail cosmetics sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Key information on selected online stores selling cosmetics in Poland, September 2018
  • Sales value of selected online stores trading in cosmetics in Poland (PLN m), 2014-2018
  • Sales change of selected online stores trading in cosmetics in Poland (%), 2014-2018
  • Estimated shares of selected online stores in sales of online stores trading in cosmetics in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ sales in the online cosmetics market in Poland (%), 2014-2018
  • Payment and delivery options at selected online stores trading in cosmetics in Poland, September 2018
  • Number of auctions for new products in selected categories of cosmetics on Allegro in Poland, 28 July 2018
  • Sales of new products and growth rate for different product groups on Allegro in the cosmetics segment in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the cosmetics segment in Poland, January 2013-June 2018
  • Top 25 sellers of new products in the category of Beauty on Allegro (PLN m), 2017
  • Top 25 sellers of new products in the category of Health on Allegro (PLN m), 2017
  • Estimated sales of iperfumy.pl in Poland (PLN m), 2014-2018
  • Estimated sales of rossmann.pl in Poland (PLN m), 2015-2019
  • Estimated sales of douglas.pl in Poland (PLN m), 2014-2018
  • Estimated sales of sephora.pl in Poland (PLN m), 2015-2018
  • Estimated sales of cefarm24.pl in Poland (PLN m), 2014-2018
  • Estimated sales of yves-rocher.com.pl in Poland (PLN m), 2014-2018
  • Sales of doz.pl in Poland (PLN m), 2014-2018
  • Sales of perfumeria.pl in Poland (PLN m), 2014-2018
  • Sales of superkoszyk.pl in Poland (PLN m), 2014-2018
  • Estimated sales of superpharm.pl in Poland (PLN m), 2017-2018
  • Change in online retail sales of groceries compared to change of the entire retail market of groceries in Poland (%), 2014-2023
  • Value of grocery retail sales at online stores and on trading platforms in Poland (PLN m), 2014-2023
  • Change of grocery retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Most popular online grocery stores in Poland, July 2018
  • Key information on selected online stores selling groceries in Poland, September 2018
  • Sales of selected online stores trading in groceries in Poland (PLN m), 2014-2018
  • Change of selected online stores trading in groceries in Poland (%), 2014-2018
  • Estimated shares of selected online stores in sales of online stores trading in groceries in Poland (%), 2014-2018
  • Estimated shares of selected online stores’ sales in the online grocery market in Poland (%), 2014-2018
  • Costs, payment and delivery options at selected online stores offering groceries in Poland, September 2018
  • Number of auctions for selected categories of groceries on Allegro in Poland, 28 July 2018
  • Sales and growth rate for different product groups on Allegro in the grocery segment in Poland (PLN ‘000), 2014-2017 and H1 2018
  • Total sales, number of items, average price and shares for different product groups on Allegro in the grocery segment in Poland, January 2013-June 2018
  • Top 25 sellers of new products in the category of Delicatessen on Allegro (PLN m), 2017
  • Estimated sales of ezakupy.tesco.pl in Poland (PLN m), 2014-2018
  • Sales of e-piotripawel.pl in Poland (PLN m), 2014-2018
  • Sales of frisco.pl in Poland (PLN m), 2014-2018
  • Sales of bdsklep.pl in Poland (PLN m), 2014-2018
  • Estimated sales of alma24.pl in Poland (PLN m), 2014-2018
  • Sales of auchandirect.pl in Poland (PLN m), 2014-2018
  • Sales of chocolissimo.pl in Poland (PLN m), 2014-2018
  • Estimated sales of leclerc.com.pl in Poland (PLN m), 2014-2018
  • Estimated sales of ecarrefour.pl in Poland (PLN m), 2014-2018
  • Estimated sales of dodomku.pl in Poland (PLN m), 2014-2018


List of graphs

 

  • Using the internet according to the CAPI survey (%), August 2018
  • Value (PLN m) and change (%) of online retail sales in Poland, 2014-2023
  • Projected growth in value of the online retail market in Poland in the optimistic and pessimistic scenarios (%), 2018-2022
  • Using AliExpress, Amazon and Netflix by e-consumers in Poland (%), August 2018
  • Using subscription services by e-consumers in Poland (%), August 2018
  • Proportion of e-consumers who have used a foreign-language online store (%), August 2018
  • Reasons for using a foreign-language online store (%), August 2018
  • Polish e-consumers’ propensity to buy products from an online store which has not been translated into Polish (%), August 2018
  • Reasons for not buying in a foreign-language online store (%), August 2018
  • Frequency of accessing the internet among users aged 16-74 in Poland (%), 2014-2017
  • Computer sales (million devices) in Poland and sales change (%), 2014-2017
  • Smartphone sales in Poland (million devices), 2014-2017
  • Total mobile data traffic in mobile networks of CPS Group, Orange, P4 and T-Mobile in Poland (million GB) and its change (%), 2014-2017
  • Value (PLN m) and change (%) of the m-commerce market in Poland, 2014-2023
  • M-commerce sales as a proportion of the e-commerce market in Poland (%), 2014-2023
  • Shopping via mobile devices in Poland (%), 2017
  • Frequency of e-shopping by smartphone in Poland (%), August 2018
  • Products purchased using a smartphone by respondents in Poland who buy the products at least occasionally (%), August 2018
  • Using paid applications or games for smartphones in Poland (%), August 2018
  • Application stores used by e-consumers on smartphones in Poland (%), August 2018
  • Devices used by e-consumers when shopping online in Poland (%), August 2018
  • Shopping in online stores with no Polish language version, by e-consumer segments in Poland (%), August 2018
  • Number of online stores in Poland (‘000), 2014-2023
  • Share of online sales in the retail market in Poland (%), 2014-2023
  • Comparison of sales change for online retail and entire retail market in Poland (%), 2014-2023
  • Online retail sales at online stores and on trading platforms in Poland (PLN bn), 2014-2023
  • Change of online retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Share of online retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Home appliances, electronics and digital media online retail sales in Poland: value (PLN m) and change (%), 2014-2023
  • Share of online sales in the retail market of home appliances, electronics and digital media in Poland (%), 2014-2023
  • Share of home appliances, electronics and digital media online retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of home appliances, electronics and digital media compared to traditional shopping in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for home appliances, electronics and digital media in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for home appliances, electronics and digital media by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the home appliances, electronics and digital media segment purchased online in Poland (%), August 2018
  • Share of biggest online stores in the entire online market of home appliances, electronics and digital media in Poland (%), 2014-2018
  • Level of household equipment with selected electronics and digital media products in Poland (%), 2017
  • Level of household equipment with selected home appliances in Poland (%), 2017
  • Number of online stores specialising in the sales of home appliances, electronics and digital media in Poland, 2014-2018
  • Monthly value shares of new product sales in selected categories of home appliances, electronics and digital media on Allegro in Poland (%), January 2014-June 2018
  • Value (PLN m) and change (%) for online retail sales of DIY, furniture and home furnishings in Poland, 2014-2023
  • Share of online sales in the retail DIY, furniture and home furnishings market in Poland (%), 2014-2023
  • Share of DIY products, furniture and interior furnishings retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of furniture, home and garden products and building materials compared to traditional shopping in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for furniture, home and garden products and building materials in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for furniture, home and garden products and building materials by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the segment of furniture, home and garden products and building materials purchased online in Poland (%), August 2018
  • Monthly household spending per capita (PLN) and its change (%) in Poland, 2013-2015
  • Places to purchase DIY products in Poland (%), January 2018
  • Sources of financing renovation in Poland (%), January 2018
  • Consumers’ plans to renovate flat or house within the next 12 months in Poland, Q1 2013-Q3 2018
  • Number of homes for which building permits were issued, construction was started or completed in Poland (‘000), 2014-2018
  • Consumers’ plans to buy a flat or build a house within the next 12 months in Poland, Q1 2013-Q3 2018
  • Number of online stores specialising in DIY, furniture and home accessory sales in Poland, 2014-2018
  • Monthly value shares of new product sales in selected categories of DIY, furniture and home accessories on Allegro in Poland (%), January 2014-June 2018
  • Value (PLN m) and change (%) of clothing and footwear sales via the internet in Poland, 2014-2023
  • Share of online sales in the clothing and footwear retail market in Poland (%), 2014-2023
  • Share of retail clothing and footwear sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of clothing and footwear compared to traditional shopping in Poland (%), August 2018
  • Frequency of buying clothing and footwear online in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for clothing and footwear in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for clothing and footwear by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the clothing and footwear segment purchased online in Poland (%), August 2018
  • Number of online stores specialising in clothing and footwear sales in Poland, 2014-2018
  • Monthly value shares of new product sales in selected categories of the clothing and footwear segment on Allegro in Poland (%), January 2014-June 2018
  • Value (PLN m) and change (%) of online retail sales of children’s products in Poland, 2014-2023
  • Share of online sales in the retail market of children’s products in Poland (%), 2014-2023
  • Share of online retail sales of children’s products in online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of toys compared to traditional shopping in Poland (%), August 2018
  • Frequency of buying toys online in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for toys in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for toys by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the toys segment purchased online in Poland (%), August 2018
  • Structure of Poland’s population, by date of birth (%), 2017
  • Number of live births in Poland (‘000), 2011-2017
  • Number of online stores specialising in sales of children’s products in Poland, 2014-2018
  • Monthly value shares of new product sales in selected categories of the children’s products segment on Allegro in Poland (%), January 2015-June 2018
  • Value (PLN m) and change (%) of cosmetics online retail sales in Poland, 2014-2023
  • Share of online sales in the cosmetics retail market in Poland (%), 2014-2023
  • Share of retail cosmetics sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of cosmetics and household chemicals compared to traditional shopping in Poland (%), August 2018
  • Frequency of online purchases of cosmetics and household chemicals in Poland (%), August 2018
  • Planned vs. spontaneous online purchases of cosmetics and household chemicals in Poland (%), August 2018
  • Planned vs. spontaneous online purchases of cosmetics and household chemicals by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the segment of cosmetics and household chemicals purchased online in Poland (%), August 2018
  • Categories of cosmetics received as a gift in Poland (%), 2018
  • Categories of cosmetics given as a gift in Poland (%), 2018
  • Number of online stores specialising in cosmetics sales in Poland, 2014-2018
  • Monthly value shares of product sales in selected categories of the cosmetics segment on Allegro in Poland (%), January 2014-June 2018
  • Value (PLN m) and change (%) of online grocery retail sales in Poland, 2014-2023
  • Share of online sales in the grocery retail market in Poland (%), 2014-2023
  • Share of online grocery retail sales at online stores and on trading platforms in Poland (%), 2014-2023
  • Proportion of online purchases of groceries compared to traditional shopping in Poland (%), August 2018
  • Frequency of buying groceries online in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for groceries in Poland (%), August 2018
  • Planned vs. spontaneous online shopping for groceries by smartphone in Poland (%), August 2018
  • Percentage of selected categories of products from the grocery segment purchased online in Poland (%), August 2018
  • Number of online stores specialising in sale of groceries in Poland, 2014-2018
  • Monthly value shares of product sales in selected categories of the grocery segment on Allegro in Poland (%), January 2014-June 2018

 

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Publication date: November 2018
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