Online retail market in Poland 2017

E-commerce market analysis and development forecasts for 2017-2022

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Industry Report

Online retail market in Poland 2017

E-commerce market analysis and development forecasts for 2017-2022

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Online retail market in Poland 2017

E-commerce market analysis and development forecasts for 2017-2022

View Leaflet

This exceptional 4th edition of PMR’s report offers a comprehensive picture of the e-commerce market in Poland, discussing both consumer attitudes and the sales growth recorded by online stores active in selected market segments. The report includes information on the latest events, on the present state and the expected development of the online retail market in Poland. Furthermore, it presents the growth prospects for key market segments, such as grocery, clothing and furniture, cosmetics, children’s products, home appliances, consumer electronics and digital media as well as the markets of DIY products, furniture and interior furnishings.

In the e-commerce market analysis you will find the most up-to-date information on consumer preferences and on the leaders of the entire market as well as of its different examined segments, additionally broken down into online stores and e-commerce platforms, such as Allegro. The report also offers growth forecasts until 2022 regarding the value of both the entire market and of the discussed segments broken down into online stores and e-commerce platforms.

 

Subscription: 12 months
Publication date: September 2016
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Pharma
Country: Poland
Pages: 349

Do you need assistance?

Phone: +48 12 340 51 30

Email: info@pmrcr.com

Description

Description

This exceptional 4th edition of PMR’s report offers a comprehensive picture of the e-commerce market in Poland, discussing both consumer attitudes and the sales growth recorded by online stores active in selected market segments. The report includes information on the latest events, on the present state and the expected development of the online retail market in Poland. Furthermore, it presents the growth prospects for key market segments, such as grocery, clothing and furniture, cosmetics, children’s products, home appliances, consumer electronics and digital media as well as the markets of DIY products, furniture and interior furnishings.

In the e-commerce market analysis you will find the most up-to-date information on consumer preferences and on the leaders of the entire market as well as of its different examined segments, additionally broken down into online stores and e-commerce platforms, such as Allegro. The report also offers growth forecasts until 2022 regarding the value of both the entire market and of the discussed segments broken down into online stores and e-commerce platforms.

The 3-in-1 report includes two additional tools, namely the Executive Summary in the form of a PowerPoint presentation with charts/graphics - ready material for presenting data and conclusions during key strategic meetings at your company as well as the Database of report stats (an Excel file) containing the most important statistics from the report so that you can analyse/aggregate the data on your own – a tool that is particularly useful for Analysts.


What is the content of the report?

What is the content of the report?

 

  • Market value together with a unique forecast prepared by a team of PMR's econometricians based on proven econometric models for a period of five years
  • Scenarios for e-commerce market development until 2022, estimating the impacts of different factors on its expected value, prepared in cooperation with a team of econometricians
  • Key trends and other factors exerting an impact on the development of the e-commerce market in Poland
  • Biggest stores operating in each of the discussed segments
  • Popularity of Allegro and other auction websites
  • Perception of online retail by active Polish consumers and their purchasing references in this regard
  • Analysis of different e-commerce market segments in Poland, including grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings as well as clothing and footwear, cosmetics and children’s products
  • Value of the different discussed segments broken down into online stores and e-commerce platforms
  • Reliable forecasts for the development of the internet commerce market in Poland, estimated for each of the market segments examined in the report, including the grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings, clothing and footwear, cosmetics and children’s products
  • Sales generated by the biggest online counterparts of brick-and-mortar stores, e-commerce platforms or stores operating exclusively on the internet
  • Profiles of the leading players on the online retail market in Poland and an analysis of the competitive environment
  • Analysis of the macroeconomic situation in Poland together with forecasts for the years 2017-2022 and a projection of the key economic indicators until 2022

 

Who benefits from the analysis?

Who benefits from the analysis? 

 

The analysis was prepared to assist the managers and experts of sales, marketing, strategy management and development departments in enterprises and organisations such as:

 

  • E-commerce companies operating on the Polish market and entering it
  • Enterprises interested in launching an online store
  • Companies monitoring the development of the internet channel
  • Online stores offering home appliances, consumer electronics and digital media
  • Online stores offering DIY products and furniture
  • Online stores offering clothing and footwear
  • Online stores offering children’s products
  • Online stores offering cosmetics
  • Online stores offering groceries
  • Suppliers of technology solutions for e-commerce outlets
  • Trade organisations
  • Industry associations and organisations
  • Banks and investment funds
  • Enterprises cooperating with online stores, such as logistics and marketing companies
  • Companies wishing to explore the profile of the Polish consumer (research, consulting and advertising agencies).

Why to buy the report?

Why to buy the report? 

 

  • A complete picture of the situation on the Polish e-commerce market as well as in its selected six segments, making it possible to assess the state of affairs and the opportunities offered by the market
  • Original 5 years’ forecasts for the market and its segments based on advanced econometric models will facilitate the preparation of a short and long-term development strategy for the company as well as the sales strategy
  • The report presents a detailed analysis of trends noticeable on the market as well as their estimated impact on the market value and the discussion of alternative market development scenarios until 2022
  • A unique consumer profile based on a representative sample of 1,000 respondents, supporting and verifying the key market trends
  • A detailed analysis of the selected product groups by sales on the biggest auction website Allegro
  • A comprehensive analysis of the biggest online stores, offering the picture of the entire market and of the competition on it
  • An analysis of the competitive environment and the biggest players will help you to assess the chance of successful investment in a new channel or segment and to choose an original offering
  • The report was prepared using PMR’s consistent methodology ensuring the comparability of data between different reports

 

Table of Contents

Table of Contents

Graphs and Tables

Graphs and Tables

Infographic

Infographic

Product details

Price:

3 800

Select languages:

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Subscription: 12 months
Publication date: December 2017
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: e-commerce
Country: Poland

Do you need assistance?

Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Clients' Testimonials

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth, forward-looking analyses are very helpful in strategy planning.

Commercial and Market Insight Manager

Tesco Polska Sp z o.o.

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regularly provide insight, and reports and analyzes help you strategically plan your company's activities.

 

Managing Director

Swarovski Poland Sp. z o.o.,

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