Industry Report

Online OTC products market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Online OTC products market in Poland

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: OTC
Country: Poland

The report provides an analysis of the online OTC market and 5-year forecasts of its development. Consumer characteristics and behaviour are also featured, along with an analysis of changes over time. The publication includes a chapter on the key players operating in the discussed market.

In addition, the report is supplied with information on:

  • market size and sales value of online stores and online pharmacies,
  • development forecasts for the market and its distribution channels,
  • most important factors that will affect the market, with an analytical explanation of their impact. 

The individual market segments are analysed, among others broken down into the following categories: OTC drugs, dietary supplements and dermocosmetics.

The report has been prepared taking into account the impact of inflation of the analysed products as well as the war in Ukraine and migration to Poland, current trends and legislative changes.


What is the content of the report?

  • information on the size of the e-commerce market: sales value of online stores and online pharmacies (OTC drugs, food supplements and dermocosmetics),
  • development forecasts for the market and its distribution channels (online stores and online pharmacies) for 2023-2028,
  • development forecasts for online sales of dietary supplements and dermocosmetics,
  • value of online sales of dietary supplements and dermocosmetics, by type of store,
  • value share of each category of dermocosmetics and dietary supplements purchased online,
  • most important past and expected events and trends, together with PMR analysts' assessment of their impact on the market value,
  • demand-side, supply-side, technological, macroeconomic and demographic trends, along with an analytical discussion of their impact on the online OTC products market,
  • impact of legal changes on the online market of OTC products,
  • extensive profile of the consumer buying drugs, dietary supplements and dermocosmetics online, segmentation of buyers,
  • bestselling categories of OTC drugs, dietary supplements and dermocosmetics,
  • bestselling brands of dietary supplements and dermocosmetics,
  • pickup methods for OTC product online orders (drugs, dietary supplements, dermocosmetics),
  • price flexibility for selected dietary supplements and dermocosmetics,
  • need to seek advice from a pharmacist when purchasing OTC products online: drugs, dietary supplements, dermocosmetics,
  • size of unplanned purchases when buying OTC products online,
  • leading online pharmacies and stores – profiles with information on the financial performance and product range, as well as estimated revenue from OTC online trade.

Why to buy the report?

  • Includes original forecasts to 2028 prepared by a team of econometricians and market analysts
  • Presents unique data on sales of OTC products in online shops
  • Provides the necessary data for segmenting online shoppers
  • An essential tool for monitoring new trends and developments in the OTC e-commerce market
  • Facilitates analysis of competition and the impact of changes on current and future financial performance
  • A key tool in the development of pricing policies for OTC products sold online

Who benefits from the analysis?

Management representatives, directors of sales, marketing and finance departments, representing:

  • manufacturers of OTC medicines, dietary supplements and dermocosmetics, as well as companies considering entering the OTC market,
  • distributors of OTC products operating or considering Internet activities - e.g. pharmacies, shops, Internet platforms,
  • manufacturers who operate or intend to sell their products via their own online shop,
  • retail and drugstore chains that sell OTC products or wish to expand their offerings to include these products,
  • cosmetics companies planning to enter the dermocosmetics sector,
  • companies looking for investment opportunities or interested in company acquisitions e.g. private equity funds,
  • Chambers of commerce, industry organisations.
Table of Contents
  • Executive summary
  • Market value and PMR's forecasts until 2028, by distribution channel Online pharmacies Online stores and e-commerce platforms
Graphs and Tables
  • PMR's forecast: Value (PLN bn) and change (%) of the online OTC products market in Poland, 2017-2028
  • Breakdown of the online OTC market value in Poland (%), by sales channel, 2017-2028

More info

For details on price and content please call:
+48 782 011 000
or email

Other versions: Polish
Sector: OTC
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

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Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

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