Online OTC products market in Poland
Market analysis and development forecasts for 2023-2028
Impact of inflation and war in Ukraine
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The report provides an analysis of the online OTC market and 5-year forecasts of its development. Consumer characteristics and behaviour are also featured, along with an analysis of changes over time. The publication includes a chapter on the key players operating in the discussed market.
In addition, the report is supplied with information on:
- market size and sales value of online stores and online pharmacies,
- development forecasts for the market and its distribution channels,
- most important factors that will affect the market, with an analytical explanation of their impact.
The individual market segments are analysed, among others broken down into the following categories: OTC drugs, dietary supplements and dermocosmetics.
The report has been prepared taking into account the impact of inflation of the analysed products as well as the war in Ukraine and migration to Poland, current trends and legislative changes.