Grocery retail market in Poland

Market analysis and development forecasts for 2023-2028

Impact of inflation and war in Ukraine

This product is also available in Polish

Market analysis and development forecasts for 2023-2028

Infographic Brochure Index and sample pages

Other versions:	Polish
Sector:	Grocery
Country:	Poland

PMR cyclical research studies show that inflation continues to have a significant impact on Poles' purchasing decisions. According to our latest survey from May 2023, 82% of shoppers (overall) are cutting down on their purchases due to price increases. In the grocery market, due to the specific nature of the products, the impact is weaker – Poles, influenced by inflation, are modifying their behaviour rather than reducing their grocery shopping. More than 60% of respondents declare that they cook at home more often than a year earlier, search for promotions in shop magazines or prepare meals from products that are currently on special offer.

Inflation is also affecting the supply side of the market and the increase in the cost of doing business makes it increasingly difficult for medium-sized players to operate independently in the market. This provides an opportunity for intensifying consolidation processes that takes place primarily through the development of franchise chains. PMR data show that franchising already accounts for more than 30% of the value of sales in the grocery market .

Content Benefits Users Table of Contents

Content

What is the content of the report?

market value in 2019-2022
market breakdown in 2019-2022 by sales channel:
- discount stores
- hypermarkets
- supermarkets
- proximity supermarkets
- small grocery stores and convenience stores
- petrol station stores
- online sales
- alternative channel
key macroeconomic, demographic, demand-side, supply-side, technological and legal factors and trends in the grocery market
major players in the grocery market, including by sales channel
characeristics of consumer behaviour
impact of inflation on Poles' purchasing decisions
number of grocery stores in the market and in various sales channels
places to shop for groceries and their selection factors
profiles the largest grocery groups in the Polish market, which include:
- number of stores
- revenues
- store location analysis
- development plans
forecasts until 2028 for:
- grocery market
- main grocery distribution channels
- number of grocery stores, including in various sales channels
- changes in the prices of grocery products and other macroeconomic and demographic factors

Benefits

Why to buy the report?

The report answers, for instance, the following questions:

What is the value of the grocery market in Poland?
What are the value of various sales channels and their growth prospects over the next five years?
What are the largest grocery groups and chains in Poland in terms of revenue and number of outlets?
What are the dominant trends in the grocery market and its sales channels?
What is the impact of high inflation on the grocery market in Poland?
What is the real growth rate for the grocery market in Poland?

Together with the report, we provide the most important data in the Excel spreadsheet for individual aggregation.

Users

Who benefits from the analysis?

Executives, marketing, sales and finance directors representing:

Large-format grocery stores,
FMCG wholesalers,
Food producers,
Private label manufacturers,
Packaging manufacturers,
Banks and investment funds,
Companies interested in entering the food market,
Companies interested in learning more about the Polish consumer profile (research companies, consulting firms, advertising agencies).

Table of Contents

Executive summary
Market value for the years 2019-2022 and PMR forecast for the years 2023-2028 Value of retail sales of food products and development forecast Value of the food market and development forecast

More info

For details on price and content please call:
+48 782 011 000
or email sales@pmrcorporate.com

Other versions:	Polish
Sector:	Grocery
Country:	Poland

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Index and sample pages