Industry Report

Mobile internet and value-added services market in Poland 2020

Market analysis and development forecasts for 2020-2025

This product is also available in Polish

Mobile internet and value-added services market in Poland 2020

Market analysis and development forecasts for 2020-2025

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Mobile internet and VAS
Country: Poland

The PMR report is a 200-page analysis of the mobile internet and value-added services market in Poland and forecasts for the years 2020-2025. This is the 11th edition of this report. It illustrates the main channels of mobile data transmission and indicates the areas of VAS services with the greatest potential. No other publication can boast such a detailed analysis of the value and volume of the market, in the both pre-paid and post-paid models. All data has been updated to take the impact of the coronavirus into account!

Content

What is the content of the report?

  • Value and rate of change of the mobile internet market.
  • Number of mobile internet subscribers in Poland in total and by:
    • service provision model,
    • and post-paid and pre-paid access; smartphone sales.
  • Shares of individual players on the market in terms of quantity and value.
  • Quantitative shares of individual players on the mobile internet market in Poland;
    • number of SIM cards on MVNO networks,
  • Analysis of mobile data traffic: monthly average mobile data transmission per SIM card overall and on individual MNO networks.
  • Price level of mobile internet and operator’s offer.
  • Analysis of LTE network development in Poland, and trends in 5G network evolution.
  • Supplier profiles on the mobile internet market.
  • Identification of the most important global trends.
  • Value and structure of the VAS market by specific subgroups (micropayments, media interactivity, games, applications, music, mobile marketing).
  • Forecasts of development of particular subgroups of the mobile internet market and mobile value added services (VAS).
  • Impact of the COVID-19 epidemic on the IT market in Poland;
    • interviews with senior employees and management of market participants to determine how they assess the overall situation from the perspective of their business.
Benefits

Why to buy the report?

  • This is the only publication to show the economic situation and forecasts for the mobile internet market in Poland (in terms of volume and value)
  • Analyses of market size by access model and dedicated model
  • It illustrates the value of the market for value-added services in mobile telephony (VAS), broken down by main categories
  • It presents the competition profile and potential of the mobile internet market in Poland
  • It is a tool for building a strategy for, and engagement in, the VAS market.
Users

Who benefits from the analysis?

Executive board members and marketing, sales, investment, and business development directors of:

  • telecommunications operators, regardless of specialisation and business area,
  • cable TV and local ISP networks,
  • telecommunications and network equipment suppliers,
  • content providers,
  • chambers of commerce, trade organisations,
  • banks, insurers and energy industry companies,
  • domestic and foreign financial institutions (banks, brokerage houses, investment funds),
  • companies operating on the telecommunications market in Poland, and, above all, those developing or wishing to develop mobile internet and VAS services.
Table of Contents
  • Methodology
  • Managerial summary
Other versions: Polish
Sector: Mobile internet and VAS
Country: Poland

Find out more!

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