Industry Report

Mobile internet and value-added services market in Poland 2019

Market analysis and development forecasts for 2019-2024

This product is also available in Polish

Mobile internet and value-added services market in Poland 2019

Market analysis and development forecasts for 2019-2024

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Other versions: Polish
Sector: Telecommunications & Pay TV
Country: Poland

This is the 10th edition of the PMR report on the Polish mobile internet and VAS market. It charts the main channels of mobile data transmission and indicates the areas of VAS services with the highest potential. No other publication provides such a detailed analysis of the value and volume of the market, both in the pre-paid and post-paid models.

Content

The report also discusses the development of mobile networks, including LTE networks in Poland, and issues related to the future implementation of the 5G network. It contains:


What is the content of the report?

  • Value and dynamics of the mobile internet market
  • Number of mobile internet subscribers in Poland in total and by model of service provision and post-paid and pre-paid access; smartphone sales
  • Market shares of individual players in terms of volume and value
  • Volume shares of individual players in the mobile internet market in Poland; number of SIM cards in MVNO networks
  • Analysis of the volume of mobile data transmission traffic, including a breakdown by player, and forecasts for the following years; average monthly mobile data transmission per SIM card in total and in individual MNO networks
  • Mobile internet prices and operators' offer
  • Analysis of the LTE network development in Poland, indicating the main areas of current investments; trends in the evolution from the 4G network to the 5G network.
  • Supplier profiles on the mobile internet market
  • Identification of the most important global trends and comparison of the Polish market with other countries
  • Value and structure of the VAS market according to individual segments (micropayments, media interactivity, games, applications, music, mobile marketing)
  • Forecasts for the development of individual segments of the mobile internet and value-added services (VAS) market
Benefits

Why to buy the report?

  • This is the only publication showing the current situation and forecasts for the mobile internet market in Poland (volume and value)
  • Analyses market size by access model (smartphones and dedicated model)
  • Shows the value of the mobile value added services (VAS) market, broken down by main categories
  • Presents the competitive landscape and potential of the mobile internet market in Poland
  • Is a valuable tool of strategy formulation in the VAS market.
Users

Who benefits from the analysis?

Executive board members and marketing and business development departments of the following entities:

  • Telecommunication operators
  • Cable TV networks and local ISPs
  • Suppliers of telecommunications and network equipment
  • Content providers
  • Chambers of Commerce, trade organisations
  • Banks, insurers and energy sector companies
  • Domestic and foreign financial institutions (banks, stock brokerages, investment funds)
  • Companies operating on the telecommunications market in Poland, and especially those developing or wishing to develop mobile internet services and VAS services.
  • Methodology 
  • Executive Summary

Learn more about this report

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Other versions: Polish
Sector: Telecommunications & Pay TV
Country: Poland

Mobile internet and value-added services market in Poland 2019

Market analysis and development forecasts for 2019-2024

Mobile internet and value-added services market in Poland 2019

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