Industry Report

Impact of coronavirus epidemic on non-food market in Poland 2020

Scenarios, growth forecasts and e-commerce market analysis

This product is also available in Polish

Impact of coronavirus epidemic on non-food market in Poland 2020

Scenarios, growth forecasts and e-commerce market analysis

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Retail
Country: Poland

This publication is a response to the dynamic changes taking place on the non-food retail market in Poland in connection with Covid-19. It is the first and only comprehensive analysis of the situation in the sector available, offering a unique set of data, statistics, and scenarios of market development. Its purpose is to facilitate business decisions in the era of the coronavirus pandemic.


What is the content of the report?

  • Three scenarios of market development – depending on the duration of the epidemic and the restrictions on the operation of shops:
    • 1: A one-month store shutdown
    • 2: A two-month store shutdown
    • 3: A two-month store shutdown now, plus a second wave of the epidemic in the autumn
  • Benchmarking - forecast for 2020 assuming normal market conditions as a benchmark for the scale of change
  • Forecast for the total non-food market and its selected segments:
    • Clothing and footwear
    • Home furnishings
    • Household appliances, electronics and digital media
    • Sports goods
  • For each of the segments - forecasts for 2020 under the three scenarios, including the share of online sales

Why to buy the report?

  • Provides answers to questions that the sector is wrestling with amid the Covid-19 crisis
  • Shows the future shape of the market and its individual segments after the changes resulting from the coronavirus epidemic
  • Indicates the most vulnerable market areas
  • Analyses the scale of changes after the epidemic

Who benefits from the analysis?

Executive board members and directors of marketing, sales, and finance at the following:

  • Clothing and footwear chains
  • Sports goods chains
  • Consumer electronics and white goods chains
  • Home furnishings chains
  • DIY chains
  • Large-area grocery stores
  • Manufacturers of clothing and footwear
  • Manufacturers and retailers of accessories
  • Manufacturers and distributors of sportswear and sports equipment
  • Manufacturers and distributors of dietary supplements and functional foods for athletes
  • Manufacturers and distributors of home furnishings and DIY products
  • Manufacturers, importers and distributors of electronics and white goods
  • Online stores and platforms
  • Mail-order companies
  • Companies cooperating with retail chains, such as shopping mall managers, marketing companies
  • Suppliers of technical solutions for shops
  • Trade associations
  • Analysts, banks, investors and financial institutions.

Table of Contents
  • Introduction
  • Impact of the coronavirus on the economy

More info

For details on price and content please call:
+48 12 340 51 30
or email

Other versions: Polish
Sector: Retail
Country: Poland

Find out more!

Get index, sample pages and additional data:

Index and sample pages

Each licence option entitles Client to make use of the product within the following limits/ number of users:

Standard – up to 2 users

Standard Plus – between 3 and 9 users

Corporate – from 10 unique users and more

For more information please visit:

This content is available for current PMR clients. If you are a client please log-in or contact us for more information at: +48 12 340 51 30.

Jest to zawartość dostępna dla obecnych klientów PMR. Jeśli jesteś klientem, zaloguj się lub skontaktuj się z nami, aby uzyskać więcej informacji: +48 12 340 51 30.