Infographic Brochure Index and sample pages

Industry Report

Impact of coronavirus epidemic on cosmetic products market in Poland 2020

Scenarios and growth forecasts

This product is also available in Polish

Impact of coronavirus epidemic on cosmetic products market in Poland 2020

Scenarios and growth forecasts

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Cosmetics
Country: Poland

This is the only report in Poland devoted to the analysis of the effects of the coronavirus pandemic on the future shape of the cosmetics market. It compares earlier forecasts for 2020, assuming normal market conditions, with the changes brought about by Covid-19. It analyses the impact of the coronavirus on the economy at large, the total cosmetics market and its individual distribution channels.

Content

What is the content of the report?

  • Three scenarios for the market – depending on the duration of the epidemic and the restrictions on the operation of shops:
    • 1: One month of restrictions
    • 2: Two months of restrictions
    • 3: Two months of restrictions now, plus a second wave of the epidemic, and a return of restrictions, in the autumn
  • Forecasts for the total cosmetics retail market and selected segments and distribution channels.
  • Benchmarking – a counterfactual forecast assuming normal market conditions used as a benchmark for assessing the scale of change.
Benefits

Why to buy the report?

  • Shows the future shape of the cosmetics market and its individual segments after the changes resulting from the worldwide coronavirus pandemic
  • Analyses the impact of the epidemic on individual distribution channels of the cosmetics market
  • Identifies the most affected or vulnerable segments
  • Analyses the scale of changes after the epidemic and possible scenarios
  • Facilitates decision-making by providing answers to key questions the sector is asking amid the Covid-19 crisis
Users

Who benefits from the analysis?

Executive board members and directors of marketing, sales, and business development at the following:

  • drugstore, perfume and cosmetics chains
  • pharmacy chains
  • cosmetics wholesalers
  • grocery chains that offer cosmetics
  • online shops and platforms
  • non-food discounters
  • distributors and importers of cosmetic products
  • suppliers of technical solutions for shops
  • investment funds, banks, financial institutions
Table of Contents
  • Introduction
  • The impact of coronavirus on macro-economics
Other versions: Polish
Sector: Cosmetics
Country: Poland

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