Clothing and footwear retail market in Poland 2018

Market analysis and development forecasts for 2018-2023

Industry Report

Clothing and footwear retail market in Poland 2018

Market analysis and development forecasts for 2018-2023

This product is also available in Polish

Product details

Price:

3 200

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Clothing and footwear retail market in Poland 2018

Market analysis and development forecasts for 2018-2023

This 11th edition of our report provides a comprehensive overview of clothing and footwear retail in Poland. It examines the impact of macroeconomic factors and legal changes (e.g. the Rodzina 500+ programme, etc.) and looks at the financial situation and expansion plans of the largest players (e.g. LPP, Inditex, H&M, Pepco, CCC, Deichmann) as well as medium-sized ones (e.g. Cubus, CDRL, Bartek). The report analyses the value and structure of the market from 2013 through 2020 in terms of key distribution channels (clothing chains, the internet, direct selling, open-air markets, hypermarkets, supermarkets, and discount stores, with estimates of clothing and footwear sales at the leading grocery chains such as e.g. Biedronka, Lidl, Tesco, Kaufland, Carrefour) as well as in terms of price segments and product categories. For the purposes of this year’s report we have also conducted a consumer survey to arrive at a profile of the Polish consumer of clothing and footwear. The report thus contains data on the clothing and footwear purchases of Polish men and women, their propensity to buy specific fashion items and their preferred places for buying them, as well as loyalty to brands.
Subscription: 12 months
Publication date: September 2016
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Pharma
Country: Poland
Pages: 349

Do you need assistance?

Phone: +48 12 340 51 30

Email: info@pmrcr.com

Description

Description

This 11th edition of our report provides a comprehensive overview of clothing and footwear retail in Poland. It examines the impact of macroeconomic factors and legal changes (e.g. the Rodzina 500+ programme, etc.) and looks at the financial situation and expansion plans of the largest players (e.g. LPP, Inditex, H&M, Pepco, CCC, Deichmann) as well as medium-sized ones (e.g. Cubus, CDRL, Bartek).The report analyses the value and structure of the market from 2013 through 2020 in terms of key distribution channels (clothing chains, the internet, direct selling, open-air markets, hypermarkets, supermarkets, and discount stores, with estimates of clothing and footwear sales at the leading grocery chains such as e.g. Biedronka, Lidl, Tesco, Kaufland, Carrefour) as well as in terms of price segments and product categories. For the purposes of this year’s report we have also conducted a consumer survey to arrive at a profile of the Polish consumer of clothing and footwear. The report thus contains data on the clothing and footwear purchases of Polish men and women, their propensity to buy specific fashion items and their preferred places for buying them, as well as loyalty to brands. The report includes an Excel file with key underlying data, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts.The report update is an Excel file containing updated figures plus a ‘Key Conclusions’ sheet with expert commentary about observed changes.

 

What is the content of the report?

 

  • Market value, with a 5-year forecast developed by PMR econometricians using proven models
  • Sales value in distribution channels in 2013-2022
  • Value of clothing and footwear segments 2013-2022
  • Revenues of clothing/footwear chains
  • Sales per store
  • Store numbers
  • Combined market share of the top 10 players
  • Value of price segments
  • Expert commentary explaining the data: causes, consequences, other development scenarios for the clothing and footwear retail market in Poland
  • Analysis of the macroeconomic situation in Poland along with predictions for the period 2017-2022 and forecasts of key economic indicators until 2022
  • Profile of the consumer developed from a survey into Poles’ clothing and footwear purchases conducted by PMR in 2017 on a purposive sample of 500 adults
  • Impact of recently enacted and planned legislation on clothing and footwear retail (Rodzina 500+ programme, restrictions on Sunday trade etc.)
  • Consolidation processes taking place on the clothing and footwear retail market in Poland
  • Ranking list of the largest fashion retailers in Poland in terms of sales revenues and store numbers, with information on expansion plans, changes in product assortment
  • Analysis of the evolution of grocery chains’ clothing and footwear offer (private labels and manufacturers’ brands) with estimates of fashion sales at selected chains (e.g. Biedronka, Lidl, Tesco, Carrefour, Auchan)
  • Distribution channels covered in the report: clothing and footwear chains, independent clothing and footwear stores, open-air markets, internet sales, catalogues, hypermarkets and discount stores

  • Market development forecasts until 2022 (with estimated impact of specific factors on projected market value), developed in collaboration with a team of econometricians
  • proprietary survey of Poles’ clothing and footwear purchases carried out in January 2017 on a purposive sample of 500 adults

 

Who benefits from the analysis?

 

The report is designed for managers and sales, marketing, strategy, and business development professionals of the following types of organisations:

 

  • Clothing and footwear chains,
  • Sporting goods chains,
  • Mail order firms,
  • Large-format grocery stores,
  • Online stores and platforms
  • Manufacturers of clothing and footwear
  • Manufacturers and retailers of fashion accessories
  • Manufacturers and retailers of leather goods
  • Banks and investment funds,
  • Companies planning to add clothing and footwear to their offer
  • Companies who count clothing and footwear chains among their customers – e.g. mall operators, marketing services firms
  • Companies interested in the shopping preferences and habits of the Polish consumer (research firms, consultancies, advertising agencies).

 

 

Why to buy the report? 

 

  • Comprehensive picture of clothing and footwear retail in Poland and all its distribution channels – a resource for assessing market opportunities
  • 5-year development forecasts for the market as a whole and individual distribution channels developed by the PMR team using advanced econometric models - a valuable tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • Profile of the consumer developed from a survey of 500 adults – helps confirm or identify key market trends.
  • A survey of clothing and footwear chains offering a unique perspective on the market as seen from the level of market participants– a useful check on hypotheses and forecasts.

 


What is the content of the report?

  • Market value, with a 5-year forecast developed by PMR econometricians using proven models
  • Sales value in distribution channels in 2013-2023
  • Value of clothing and footwear segments 2013-2023
  • Revenues of clothing/footwear chains
  • Sales per store
  • Store numbers
  • Combined market share of the top 10 players
  • Value of price segments
  • Expert commentary explaining the data: causes, consequences, other development scenarios for the clothing and footwear retail market in Poland
  • Analysis of the macroeconomic situation in Poland along with predictions for the period 2017-2023 and forecasts of key economic indicators until 2023
  • Profile of the consumer developed from a survey into Poles’ clothing and footwear purchases conducted by PMR in 2017 on a purposive sample of 500 adults
  • Impact of recently enacted and planned legislation on clothing and footwear retail (Rodzina 500+ programme, restrictions on Sunday trade etc.)
  • Consolidation processes taking place on the clothing and footwear retail market in Poland
  • Ranking list of the largest fashion retailers in Poland in terms of sales revenues and store numbers, with information on expansion plans, changes in product assortment
  • Analysis of the evolution of grocery chains’ clothing and footwear offer (private labels and manufacturers’ brands) with estimates of fashion sales at selected chains (e.g. Biedronka, Lidl, Tesco, Carrefour, Auchan)
  • Distribution channels covered in the report: clothing and footwear chains, independent clothing and footwear stores, open-air markets, internet sales, catalogues, hypermarkets and discount stores

  • Market development forecasts until 2023 (with estimated impact of specific factors on projected market value), developed in collaboration with a team of econometricians
  • proprietary survey of Poles’ clothing and footwear purchases carried out in January 2017 on a purposive sample of 500 adults

Who benefits from the analysis?

The report is designed for managers and sales, marketing, strategy, and business development professionals of the following types of organisations:

 

  • Clothing and footwear chains,
  • Sporting goods chains,
  • Mail order firms,
  • Large-format grocery stores,
  • Online stores and platforms
  • Manufacturers of clothing and footwear
  • Manufacturers and retailers of fashion accessories
  • Manufacturers and retailers of leather goods
  • Banks and investment funds,
  • Companies planning to add clothing and footwear to their offer
  • Companies who count clothing and footwear chains among their customers – e.g. mall operators, marketing services firms
  • Companies interested in the shopping preferences and habits of the Polish consumer (research firms, consultancies, advertising agencies).

 

 

Why to buy the report?

  • Comprehensive picture of clothing and footwear retail in Poland and all its distribution channels – a resource for assessing market opportunities
  • 5-year development forecasts for the market as a whole and individual distribution channels developed by the PMR team using advanced econometric models - a valuable tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • Profile of the consumer developed from a survey of 500 adults – helps confirm or identify key market trends.
  • A survey of clothing and footwear chains offering a unique perspective on the market as seen from the level of market participants– a useful check on hypotheses and forecasts.
Table of Contents

Table of Contents

Graphs and Tables

Graphs and Tables

Infographic

Infographic

Product details

Price:

3 200

Select languages:

Choose language

You don't have to wait. The content will be accessible online at the My PMR account.

Subscription: 12 months
Publication date: July 2018
Other versions: Polish
Delivery: Online with easy export (PDF, PPT, XLS, DOC)
Sector: Clothing & footwear
Country: Poland

Do you need assistance?

Phone: +48 12 340 51 30

Email: support@pmrcorporate.com

Clients' Testimonials

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth, forward-looking analyses are very helpful in strategy planning.

Commercial and Market Insight Manager

Tesco Polska Sp z o.o.

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regularly provide insight, and reports and analyzes help you strategically plan your company's activities.

 

Managing Director

Swarovski Poland Sp. z o.o.,

Standard - license option entitles Client to make use of the product for a maximum of 2 persons indicated in the purchase process

Standard Plus - license option entitles Client to make use of the product for between 3 and 9 persons indicated in the purchase process

Corporate - license option entitles Client to make use of the product for between 10 and an unlimited number of persons indicated in the purchase process