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Industry Report
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Sales in offline pharmacies still account for the largest share of the Polish retail dermocosmetics market , but the importance of the internet has also increased in recent times. According to our forecasts, the internet will remain the fastest-growing sales channel for dermocosmetics in Poland until 2028. Changes are also taking place in the offline segment of the market: the importance of offline pharmacies is decreasing (although they will still constitute the largest part of the dermocosmetics market value within the forecast period), while the significance of health and beauty stores is ever greater.
The PMR's cyclical report on the dermocosmetics market in Poland discusses in detail the current situation on the market, taking into account dermocosmetics sales in three channels:
The publication also provides an in-depth analysis of individual categories of dermocosmetics, including products for body, face, hair, hands and feet, eyes and eyelids, nails, as well as for children and men.
Each licence option entitles Client to make use of the product within the following limits/ number of users:
Standard – up to 2 users
Standard Plus – between 3 and 9 users
Corporate – from 10 unique users and more
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