Trends & Surveys
Expert commentary on key market trends and PMR research findings.
Trends are defined as significant changes of market conditions that influence the situation
on a market and are in turn partly influenced by it. We describe the most important trends
shaping the market under analysis, but we also take note of emerging trends that
might affect the market and its participants in a significant way in the future.
Trends are presented both in textual and graphical form, with graphs and charts
showing the causes, progress and fall of a trend.
We conduct proprietary research in order to gain an in-depth understanding of a market,
identify key trends, obtain first-hand knowledge from market players
and – last but not least - to understand the consumer viewpoint.
We undertake different types of research depending on specific purposes:
In-depth interviews are carried out to gain insights into current and expected trends
and to obtain unofficial information. They provide a valuable complement to information
gleaned from other sources, allowing us to better understand and interpret the data
and verify its accuracy. Our respondents are managers from leading market players,
independent experts, government officials, representatives of chambers of commerce
and trade associations, lawyers, etc.
Business surveys (B2B) are carried out to gather information on the current situation in a market
and its growth outlook for the next few years. Business surveys enable identification
of the main barriers to growth faced by a sector, as well as factors most likely to support growth.
We also inquire about the financial condition of the respondent’s company and other information
allowing us to develop profiles of market players.
Consumer surveys (B2C) are carried out to gather information about consumer behaviour and preferences
and to develop consumer profiles for particular markets. All our consumer surveys are based
on representative samples, in most cases of the purposive type.