They gain access to in-depth analyses of the following market segments: Telecommunications (mobile telephony, fixed-line telephony, internet access services – fixed and mobile broadband, pay TV), IT (hardware, software and IT services), Data Centre and Cloud Computing and Internet of Things.
We furnish the latest quantitative data, always supplemented by an extensive expert commentary and presentation of the estimates and assumptions used to prepare detailed forecasts. In addition to analyses of both the supply and demand sides of the markets, our reporting also includes rankings and market shares of the biggest products and services providers, supported by detailed profiles that present operational and financial KPIs, key events, clients, products, investments and plans. Discussion of the market structure includes overall spending broken down by vertical sectors, individual customers and the public sector.
PMR analyses are designed to assist companies in the areas of strategic and business development aimed at increasing market shares, entering new markets, preparing operational plans and budgets with discounted benchmarks, trends and forecasts shaped by PMR. Our clients gain major advantages from information provided by our own research projects and surveys conducted among customers and vendors in the field of ICT on a regular basis. However, the most critical and by far the most important assets we have developed over the years are our close relationships with active market participants.
The pay television market in Poland is a fully mature market. The penetration of those services at Polish households (with at least one person aged 16-74) is somewhat under 70%. The stable situation of the pay TV market is largely an effect of service bundling which prevents customers from migrating on a greater scale away from the suppliers of paid services. The market has also already gone through the experience of users switching to digital terrestrial television solutions. The key trend noticeable on the market now is competition on content – the prices are already quite uniform so the operators seek to attract customers with the content of their television bundles. This is analogous to the competition on bandwidth on the market of broadband internet access where players strive to offer more for the same or a somewhat higher price.
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