They gain access to in-depth analyses of the following market segments: Telecommunications (mobile telephony, fixed-line telephony, internet access services – fixed and mobile broadband, pay TV), IT (hardware, software and IT services), Data Centre and Cloud Computing and Internet of Things.
We furnish the latest quantitative data, always supplemented by an extensive expert commentary and presentation of the estimates and assumptions used to prepare detailed forecasts. In addition to analyses of both the supply and demand sides of the markets, our reporting also includes rankings and market shares of the biggest products and services providers, supported by detailed profiles that present operational and financial KPIs, key events, clients, products, investments and plans. Discussion of the market structure includes overall spending broken down by vertical sectors, individual customers and the public sector.
PMR analyses are designed to assist companies in the areas of strategic and business development aimed at increasing market shares, entering new markets, preparing operational plans and budgets with discounted benchmarks, trends and forecasts shaped by PMR. Our clients gain major advantages from information provided by our own research projects and surveys conducted among customers and vendors in the field of ICT on a regular basis. However, the most critical and by far the most important assets we have developed over the years are our close relationships with active market participants.
The vertical structure of the expenditure on B2B solutions indicates that the share of IoT/M2M projects in the total IT spending presently does not exceed 10% in Poland. Nevertheless, the share will keep on growing until 2021. The share is the highest in the transportation and logistics sector. It also needs to be pointed out that the majority of IoT solutions and uses are in fact inter-sectoral and related to a specific enterprise department, e.g. sales, supply chain, manufacturing etc. The best example is fleet monitoring. Solutions of this type are the domain of the logistics industry but in practice they are also used by companies from different sectors that have company cars.
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